Web Design Tips and Tricks Index



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  1. Long Copy Sales Letters on the Web: Hype or Not? By Nick Usborne
    I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name. Next, let me say this: long copy works, online and offline. If you can hold someone’s attention with your writing, a long page gives you the space to de…


  2. Hexadecimal Color Notation on the Web By Stephen Bucaro
    When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.TextColors can be specified according to their names, for example "yellow", "green", or "blue". In many cases, these simple color names will work. But what if you want to specify a more sophisticated color like "cornflowerblue"? A particular browser may not recognize a particular color name. …


  3. Make a Winning Home Page
    Title: Make a Winning Home PageEmail: mailto:les@zmoon.com Copyright: Copyright © Les Goss2003 Web Address: http://www.zmoon.com/ Word Count: 1127Summary: To create a home page that will rank well in the searchengines and attract new visitors once they arrive takes someadvance planning. Knowledge of a few key points can make all thedifference in the success of your site.Publishing Guidelines: Permission is granted to publish thisarticle electronically or in print as long as the bylines at theend…


  4. The proper way to use the robots.txt file
    When optimizing your web site most webmasters don’t consider using the robot.txt file. This is a very important file for your site. It let the spiders and crawlers know what they can and can not index. This is helpful in keeping them out of folders that you do not want index like the admin or stats folder or content that they can not index.Here is a list of variables that you can include in a robot.txt file and there meaning:1)User-agent: In this field you can specify a specific robot to describ…


  5. Website Templates - Thousands Saved On Web Design Fees By Brandon Jones
    Most of the top end sites offer a huge selection of very impressive, easy-to-edit website templates. After ordering the template, its just a matter of checking your email containing the link to download the zip file. The template in the zip file is in psd format. The html in these templates is compatible with Adobe GoLive, Macromedia Dreamweaver and Microsoft Frontpage.Once the template is downloaded, the only editing required is adding the company name, text and pictures. The major advant…


  6. Valuable Tips for Catalog Printing
    Basic knowledge is a vital factor to save you money and avoid delays in your printing needs. So to give you this familiarity with basic information and to keep you away from printing dilemmas, here are some valuable tips that you should consider.Let us start with the press types and their distinctions. A web press, which is specifically designed to print rolls of paper, can print extensively faster than a sheet fed press. On the other hand, the intricacy of the web press means more effort to set…


  7. How Do You Make A Website? By Sarah Tanner
    No, that's not the real question. The real question is "How in the Heck Do You Make a Website???"You do not have to buy software. You do not have to invest $300 in a special online program, either. You can do this for free.My websites were created for free and I did them myself. I knew almost nothing about making a website. I did not use any store-bought programs whatsoever. (Actually, I did buy “Front Page.” I never got around to figuring it out. My daughter zipped out a website on “F…


  8. IMAGE IS EVERYTHING - ALMOST
    Say you're at a party. One of those Hollywood extravaganzas. Four hundred people wandering contentedly about a five acreestate complete with mansion, guest houses, and pools. Joe, the fellow you're talking with, says, 'Here's a guy youshould meet.' As you approach, you notice the Gucci shoes andArmani suit right off. 'Hi, Jeffery,' Joe says. As the man turns, Joe continues. 'Want you to meet Bill Cathers.' The handshake is firm. The smile is gracious and it somehowshows in his eyes. You clearl…


  9. The Importance of Links
    There are few more important factors in your website's success than the people who link to it. But why are links so important, and how can you get more people to link to you? Built on Links The early web was built on links: if people wanted to go to websites other than the ones whose addresses they knew by heart, the only way they had of getting there was to follow links. Eventually, whole directories of links started to be built, like the early Yahoo directory. These acted as the gateways to th…


  10. Plan Your Web Site for Profits
    Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits. Step 1: Determine Your Purpose The first step in planning a web site is to determine what you want to accomplish. Do you want to sell products and services, find new customers, establish credibility, or improve customer service?The purpose of your web site will affect its c…


  11. 2 tips on effectively organizing your navigation
    Not all links are created equal. While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Here's what you should keep in mind: 1. Sort your links Your links should be organized according to their relationship to each other. Any time you can find a way to divide your links into two or more categories, do so. If you have more than 5 or 6 links, categorizing becomes very important. Try to find some natural groups. For example, suppose yo…


  12. Building An Effective Furniture Sales Web Site By Jim Ray
    Web sites that feature products – especially furniture or other large items – require a careful balance of text and images to convey the value of each product.Let’s face it. Consumers like to see, feel, and “experience” a product before they make a purchase decision. If you can elicit the senses in your on-line presentation of an item, you will increase your chances of making a purchase tenfold.In addition to the basics of an effective web presence, such as complete contact information, a su…


  13. Designing for Content
    We’ve all been told that a successful website has great content. The problem that I’ve discovered is what do you do with and how to you organize all this great content?Below are some of the things that I’ve learned in the time I’ve had my own site. Now my particular situation is one where my site is constantly growing in content. I didn’t start my site with all sorts of content at my finger tips. So the tips below are from that perspective.1. Keep your content concise and simple. Of course make …


  14. Web Usability: The Basics By Trenton Moss
    What is web usability & why is it important?Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business.* Every £1 invested in improving your website's usability returns £10 to £100 (source: IBM)* A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson)Your website has to be easy to navigateUsers have gr…


  15. DESIGNING WITH STYLE
    One important aspect of good design is to give your site atheme and coherence. A great deal of this can be done usinga stylesheet. Using stylesheets is not difficult. In fact it makes thetask of designing a website that much easier. However manynew designers don't use them. But before dispelling some of the confusion, let us look atthe advantages of using CSS - cascading style sheets. ADVANTAGES 1) You can use an external stylesheet to control the lookand appearance of your whole website, such a…


  16. Website Updates are a SNAP With Server Side Includes
    If you ever had to make a change to your website that neededto be carried onto every page, you know what a tedious job itis.Well, have I got news for you. It doesn't have to be. Welcometo the world of Server Side Includes, also known as SSI. The best part about SSI is that it will make your life as a siteowner 'oh so sweet.' You're going to want to kiss me after Igive you the lowdown on this little beauty.Let me give you an example. Let's say you have a site with over50 pages and you need to add…


  17. When brochures make good presentators
    When people want to get an overview of what the business, company or product is about, they tend to get the brochures. In them, they are given background information on things that they need to know. If companies were the books, then the brochures are the summary of it. Having all the important things people need to know in paper and in print. And in their hands.Brochures are the representatives of the company, in prints. Whatever information needed can be found in the pages of these brochures.…


  18. Searching for a web development company
    So you are looking for a web-development company to create your on-line presence are you? How do you go about it so that you don't end up in a spiralling cost scenario, or end up dealing with an organization that won't be there for you in the long run. Let's face it, developing a web site isn't a one off thing. You don't put something out there and then simply forget about it. For it to be useful to you and your customers, it has to continue to add value. Simply, that means that the content you …


  19. Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost
    Ever since businesses realized that the Internet the ultimate resource to reach more people in less time for less than most other marketing mediums, business owners have been asking how can I get my business online and thus in the global marketplace. This question was answered with many solutions to include “my son took a web class in school, he can do it”. Well let’s look at the seven different ways to put your business online and the pros and cons of each. Do It YourselfThe first way would be …


  20. Pitfalls of Web Redesign
    Now that we are a half-decade into the web as mass media, it is apparent that redesigning is a necessary part of the business of web development. Most sites are redesigned multiple times -- getting better, and occasionally worse, each time out. Sometimes, a redesign comes about as the site owners are evolving from 'the kid down the street did my web site' to 'it's time to hire a professional.' More often it's a matter of keeping up with the Joneses. Creating, maintaining and owning a web site is…


  21. Creating Effective Landing Pages By Jason DeVelvis
    Landing pages are meant to convince your visitor to take a specific action. If the majority of your visitors are not taking the action that you wanted them to take, then your landing pages are not effective. Ideally, you should create several landing pages and determine which one is converting better. Once you know what is working, you can ditch the other pages – but in order to find out which one wins, you will have to run several test promotions, or one promotion with different links.Start b…


  22. How To Use Viral "Refer-A-Friend" Promotions To Increase Traffic And Sales
    'Viral Publicity' and 'Viral Marketing' are really just new buzzwords for the oldest form of publicity in the world...'Referral' or 'Word of Mouth.'The Internet takes this ancient form of 'buzz' and promotion andamplifies it with a global network of people connected digitally.'Word of mouth' now has an Internet version called 'word of mouse'(word of computer mouse). With greatly increased speeds, peoplerefer things to their friends and families spreading the wordthrough the Internet and to the f…




  23. Tips for an effective Website

    Tips for an Effective WebsiteA successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as yo…


  24. Choosing A Web Designer : A Plan to Guide You Through The Minefield By Robin Porter
    Choosing a web designer can seem like a daunting task. They come in all shapes and sizes – from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size.So how do you choose the right one for your business?Select Your MarketplaceFirstly, decide what market your would like to select from: local , national or overseas.If you would feel more comfortable meeting your designer, and running through your project face to face (m…


  25. Are Webmasters Actually Ninjas? By Steve Hansen
    1)Webmasters enjoy working at night when no one else is around and it is quiet. Ninjas work at night under the cover of darkness.2)Ninjas where tight fitting black clothing and black shoes. Webmasters wear tight fitting black T-shirts.3)Ninjas rely on cunning skill and black magic tricks to accomplish their mission. Webmasters often resort to black hat SEO tricks in order to get their pages ranked well in Google and Yahoo.4)Ninjas use smoke bombs to disappear. Webmasters are much more a…



  26. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46| 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79


More Articles:


1. A Web site: To Have or Have Not
Article:This article may only be reproduced in its entirety, with permission, and including the resource box and web site address. A courtesy copy of your publication would be nice, too!A Web Site: To Have or Have NotBy: Tim Minnickhttp://www.intertecweb.comMaybe you own an established business, or maybe you own a 'new' business, or are thinking of buying a business, or starting a business for yourself. If you are any of these people, this question may or may not have crossed your mind, 'Do I ne…

2. Make Your Site Look Like Champagne But With A Ginger Ale Budget...
Here's a big step that people really over complicate. They are trying to do a Spielberg production because they feel that the glossier the better. Well you couldn't be more wrong if you tried. This is where KISS (Keep it simple Stupid) comes into play. Graphic design and Look & Feel are not as important as most people think. It's amazing to think how much money people spend on graphics and how little they spend on the words (content). If you happen to be one of those folks who think that a Holly…

3. Basic Graphic Design
Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don’t always share. Here’s a short list of elements of graphic design that you can use today.ColorThis is the first and most important. Color is everything. It’s why we buy HDTV sets to get better color. You want to consider your product first. Is there a color that fits …

4. Color choices in color printing
In printing, the use of colors has evolved from making prints livelier to becoming a necessity that a printing job needs to catch and retain the attention of the readers. With the presence of many color printers nowadays, colors into prints have been given a new perspective. People can now create more designs and get the right combination of colors into their print jobs.Take the brochure as an example. They come in beautiful with all those colors and graphic designs into them. For those who wou…