Web Design Tips and Tricks Index
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- Writing for the Web. An seo copywriting primer.
Writing for the Web
An SEO copywriting primer
What does search engine copywriting mean?SEO copywriting is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. This content should immediately convey your Unique Selling Proposition (USP). It is impartive to get across why you or your service is unique from the competition.
USP comes firstClearly conveying your USP is vital to getting your point across. Visitors want to know…
- Revising Your Site - What Happened To My Search Engine Placement? By Martin Lemieux
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons.You don't like the design anymoreYou've learned knew tips on how to optimize…
- How to Make Your Own Free Website in 8.5 Minutes or Less
Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page. Just follow these tips to get your web page online and attracting customers today.#1 HostGranted, you can spend a couple of minutes to find a host, but if you already have one in mind then you will save yourself time w…
- Web Site Checklist For Low Sales
What good is your Web site if you want to sell something andyour aren't? If your Web sales are down, check your copy. Youneed Web site copy with marketing pizzazz.Next time you think Web site--either putting up a new one, orwanting to improve yours for more sales than you ever dreamedof, use this checklist:1. Rewrite in short benefit-driven sound bites or questions yourvisitor will feel compelled to respond to. example.2. Make your headlines clear, short and direct. People come foreasy-to-read m…
- Designing Your Web Site For ALL Browsers By David Bell
Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like.It is safe to say that most designers spend most of their time building their sites on a given platform. Those with the highest standards should, upon completion, take a look at their creation in different browsers and different platforms.Sure, you could see how it looks in Window 98 with Internet Explorer and let that be good enough, but do you really…
- Ten Fatal Mistakes That Make Web Sites Stink By Herb Leibacher
Since you’ll spend lots of time and money to create your web site, don’t you want to make sure you’re not making mistakes that at best irritate users, and at worst make you lose customers?After all, when you alienate users, you lose potential revenue. Who can afford that?Dr. Jakob Nielsen, Principal of the Nielsen Norman Group, says that the top 10 website mistakes include:1. Not listing prices. Pricing in the most specific piece of information users need to understand the nature of offers. By…
- Building your website for visitors
There are numerous articles and sites that advise on how to improve websites for search engine optimisation. SEO is, of course, vital for increasing the number of visitors to a website. However, never forget that it is visitors that turn into customers and make the money. Remember to keep visitors in mind at all times when building and designing a site. With this in mind, here are some pointers…Professionalism A site should look professional and has had some time and effort put into it rather th…
- Get Continually Returning Customers Using "Great Site Content" By Chris Taylor
Site content would have to be one of the most important aspects of your marketing efforts, inducing a customer to purchase and also do repeat business.It is no good getting a customer to your site if it's poorly built or uninformative. Unlike traditional business, where a customer builds a relationship with the business or shop owner, the customer can only build a relationship through the website itself. It is therefore critically important to have a website that incorporates these items:1. Cl…
- Build a Website the Easy Way: For the Technically Challenged
Want to build a website? If yes, but you have no programming or html knowledge this article is for you. You have four options:
1. Hire a web designer
2. Use a free template
3. Affiliate website
4. Buy a WYSIWYG editor
Let's take a look at each of the above options, including advantages and disadvantages, and then decide on the best one.
Option #1: Hire a Web Designer
You can hire a web designer from Elance or Rent A Coder. Alternatively, you could hire a web design student for significantly less…
- Why You Should Hire a Professional Website Designer By Tami Jones
Your web site should always adhere to standards!A professional web site designer will provide you with a standard compliant web site that is cross-browser supported.What does this mean to you? Why should you care? Any site that isn't standard compliant can "break" in older browsers, or simply not display at all in, say, text-based browsers. If you are a small business, this could be the difference between a conversion and a lost sale. That potential customer just went to your competition. …
- How to Make Your Web Site Come to Life: Tips for Making Your Pages Interactive By Donald Nelson
My first web site was nothing more than a brochure that was transformed into an HTML document and installed on the web. Since then I have learned that web pages can do a lot more than printed brochures, because they can offer several different ways to involve the visitors. Here are some of the ways that I use to bring my sites to life.The first and most obvious kind of interactivity is to have a way in which someone can send you a message or contact you. You can do this by putting your e-mail …
- Good Web Design: The Importance of Navigation
A well-designed website has many facets: gorgeous graphics, cool animations, drop-down menus, and of course, relevant content. Another important feature, often overlooked, is a good, solid navigation scheme.I review many sites every week. A confused or non-existent method of finding the content contained within the site is a clear indicator of a budget or home-grown site. A well-designed website is a great equalizer—who would know that your company has only 5 staff when your website is slick and…
- Raised Letter or Full Color Business Cards?
Raised Letter and Full Color. These are the Big Two to consider when you are searching around for business cards that will best represent the image you want to portray for your business.
The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock.
Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock.
Each color that is prin…
- Create custom error pages and keep your visitors!
HTTP 404 - File not found is a browser error message that we've all grown to know and hate. On a number of search engines, it gets to a stage where we feel that all their links will return this result? How is this happening, who is to blame and how do we fix it?On reviewing my server logs, I had noticed around 1% of all requests from my site will return this HTTP error code. One of the reasons for it was a stupid mistake I made around 6 months ago. I wasn't happy with the naming of a couple of m…
- Five Easy Steps to Building a Website
Does the thought of learning how to set up a website or running an online business leave a big knot in your stomach? I know it did for me! I didn't know where to start, who to trust, how much money I needed to start an online business, and not too much about internet marketing either.Well, I'm here to tell you that it's all possible. Even if you're new to the internet marketing arena or if you have some previous marketing skills and/or experience. It doesn't matter. I'm here to help you get star…
- Optimized Web Page Template
I want to give you a free web page template that will besearch engine friendly. Why?Well, I assume you want your web page to come up as high aspossible in search engines because that generates freetraffic.On the other hand, your page has to deliver value to yourvisitors. Most people on the web are not searching to buysomething. They're surfing the web to find information tosolve a problem or fill their needs. If your page deliversthat, they'll be back.Fortunately that is exactly what search engi…
- Web Marketing: Design Mistakes That Drive Customers Away In Droves By Lisa Packer
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:· Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your “welcome” or “home” page, you are losing customers. She wants information, and that movie is standing in her way. She may not wait to see what is on the other side.· A pretty “landing” page. If your prospect …
- Is your website legal?
So let’s get straight to the point. Is your website legal? Well, in October 2004 we reached the deadline of the Disability Discrimination Act (DDA), 1995 in which the DDA ordered service providers to make 'reasonable adjustments' to the physical features of their premises to ensure the services they provide are accessible to people with disabilities.The 175 page code of practice for the DDA published in May 2002 specifically mentions websites. The relevant sections are included below. * 2.13 - 2…
- Divus Design Web Design
Divus Design is a graphic design business located in South East Sydney Australia offering creative services including logo design, corporate identity, website design, promotional design, brochure design, documentation & design, business stationery, print design & management and all general graphic design services.We at Divus Design know how important your business identity is and it's more than just your sales team and the people who answer your telephones that portrayes the image of your busine…
- Why Your Business Needs a Website
Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all.'My business is doing fine as it is.' That's great! But, it's almost impossible to answer 'no' to the question, 'Can my business be doing even better?' One of the easiest ways to help your business gain more exposure and potential customers is to have a professionally developed website.There are many advantages to having a professionally…
- How Do You Choose a Web Designer? By John Sheridan
In recent years, the web design industry has experienced a growth rate of huge proportions, due entirely to the numerous companies that have appeared as a result of continued Internet expansion. The business world’s appetite for websites and ecommerce solutions show no signs of abating in the near future, and organisations and individuals who want to commission the services of a web design company are faced with a dizzying choice of options.Companies will rightly advertise their creative skill…
- What is Good Content?
I’ve read that a good web site is all about content, content, and oh yes content. Now if you’ve managed to design your site so that you can fill it with great content, what next, how do you know what good content is?This may be one of those things that you know it when you see it kind of thing but I think that there are a few basic points to make in regards to having good content on your site. Considering how important content is we should all really focus on adding good content to our sites.1. …
- How to Prepare Images for Your Web Site - Part 3
How to Prepare Images for Your Web Site - Part 3 Copyright 2002 Herman Drost Image optimization significantly improves your site'seffectiveness. Whether your success is measured in revenue peruser, page views, unique visitors, or pure profit, acceleratingyour Web site makes a huge difference. Part 1 of this article discussed when to use images for your web site and what image file formats to use on the Web (www.isitebuild.com/imageoptimization1). Part 2 discussed how to optimize your images for …
- Creating A Quality Web Site Design! By Martin Lemieux
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it's a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.That's right, if you don't catch your visitors attention right away, statistics shows us that your visitors will come and go within 15 seconds or less.That doesn't leave you with a lot of time to grab someon…
- Tips for Making Your Pages Search Engine Friendly: Part 1 Graphics, Text, and Page Structure By Donald Nelson
Your web site may look beautiful to your eyes, but what about to the "eyes" of a search engine? If you can understand how a search engine "sees" your site, than you can design the site or make the necessary changes so that your site will get a higher ranking in search results.The first thing to consider is that search engines do not see pictures or other graphics. If you have rendered some very important text (loaded with keywords) as an image, a beautiful multi-colored gif for example, the se…
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More Articles:
1. Build Your Website to Be Seen By Phillipe Wu
When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Yes, indeed, Google page rank should come first and foremost. Page rank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But page rank is only one of th…
2. Introduction To CGI Scripts By Bob Power
Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script. A great site for cgi scripts is cgi-resources.com. You can find mostly free and some fee scripts for mail forms, classified ads, web site management, homepage communities, banner rotation, time and date, polls, password protection, MLM, mailing lists, shopping carts, running your own affil…
3. How to Make Your Site Sell
Remember, your website can only communicate to your readers in two ways. The first is the colors you use, while the second is your copy (your writing). Even if you use audio/video on your site, you still need to write the copy. So let's add some punch to your site and skyrocket your sales! In Sales 101, we learned that people buy benefits, not features. If you're a little rusty on the difference between feature and benefits, here is a quick refresher course. A feature describes a product. Like… …
4. Absolute Versus Relative Linking in Web Sites
What is an absolute link? What is a relative link? Why
should you care which one you use? When it comes to how you set up the links on
your web site, it's important to use an absolute link (which means that when you
link to another page on your web site you specify the complete URL in the link
like http://www.yourdomain.com/page1.html). A relative link is when you have an
internal link and you only specify the page URL and not the full URL in the link
(for example, a relative link would be…
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