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(besides you) would feel compelled to visit it. 2. Not knowing, before you design your webpage, why anyone in their right mind would return to your webpage on purpose. 3. Lack of focus. Not knowing the one, single thing that visitors come to your page to have satisfied. (If you actually have more than one way of satisfying visitors, then, unless they are *intimately* related, put them on separate pages. Better yet, separate sites. Think infomercial rather than search engine. Think television show rather than channel surfing.) 4. Not knowing --and, therefore, not taking it into account before you design your webpage-- how people will get to your webpage. In detail. (What did they see and how did they happen to see it? What did they click and why did they click it?) 5. Not understanding that trying to please everyone pleases no one. 6. Being afraid to repel visitors. (Even though it was likely designed by some, the U.S. Small Business Administration website probably repels people who say 'Later, Dude.' America Online is actually proud that nerds hate America Online. XXX.com is designed to repel your grandmother.) 7. Not knowing the likes and dislikes of your page's reader. (You don't have to conduct a survey to find out -- you will get what you design into it.) 8. Giving your visitors too many options. (Yahoo! adds options to *keep* their multitude of regular visitors coming back. They did not, and could not, *get* that multitude with all those options. Ebay.com does not offer email accounts. Napster.com does not offer electronic greeting cards.) 9. Not knowing the age bracket of your page's reader. (You don't have to conduct a survey to find out -- you will get what you design into it.) 10. Not knowing whether more men read your page than women, or vice versa. (You don't have to conduct a survey to find out -- you will get what you design into it. If you try for both, you will probably get neither.)
Responsive design creates some enormous challenges, not just in build but also in layout and wireframing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Design Matters in our Visual Culture By Maya Sunpongco FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate -- “Perception versus Reality.” I say that perception is someone’s impression of reality. And sometimes... no matter what is reality, you just can’t change people’s perception of a situation or thing. Let’s define these words...(im·pres·sion) noun: a characteristic, trait, or feature resulting from some influence; the act of impressing. (per… 2. How To Write An Effective FAQ Page By David Coyne Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one.An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.It lets a prospect grab key information quickly.It creates a positive impression with your prospect because you’re acknowledging that their time is precious and they want answers quickly.An FAQ saves you time. The more answers you p… 3. Planning A Winning Website Before you begin to build a site, you need to determine the purpose of your website. Your primary objective when you are planning your site is to be able to identify what you want visitors to do when they visit your site. In other words, what is your site’s purpose? Generally speaking you will want your visitors to take one of the following five actions:Purchase a product or service Provide contact information Download a white paper, datasheet, or other promotional materialsJoin your newsletterC… 4. Stop Sabotaging Your Sales By Bob Leduc Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations.Here are 3 unnecessary distractions you may be creating that sabotage your sales - … |
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