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(besides you) would feel compelled to visit it. 2. Not knowing, before you design your webpage, why anyone in their right mind would return to your webpage on purpose. 3. Lack of focus. Not knowing the one, single thing that visitors come to your page to have satisfied. (If you actually have more than one way of satisfying visitors, then, unless they are *intimately* related, put them on separate pages. Better yet, separate sites. Think infomercial rather than search engine. Think television show rather than channel surfing.) 4. Not knowing --and, therefore, not taking it into account before you design your webpage-- how people will get to your webpage. In detail. (What did they see and how did they happen to see it? What did they click and why did they click it?) 5. Not understanding that trying to please everyone pleases no one. 6. Being afraid to repel visitors. (Even though it was likely designed by some, the U.S. Small Business Administration website probably repels people who say 'Later, Dude.' America Online is actually proud that nerds hate America Online. XXX.com is designed to repel your grandmother.) 7. Not knowing the likes and dislikes of your page's reader. (You don't have to conduct a survey to find out -- you will get what you design into it.) 8. Giving your visitors too many options. (Yahoo! adds options to *keep* their multitude of regular visitors coming back. They did not, and could not, *get* that multitude with all those options. Ebay.com does not offer email accounts. Napster.com does not offer electronic greeting cards.) 9. Not knowing the age bracket of your page's reader. (You don't have to conduct a survey to find out -- you will get what you design into it.) 10. Not knowing whether more men read your page than women, or vice versa. (You don't have to conduct a survey to find out -- you will get what you design into it. If you try for both, you will probably get neither.)
Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Sober drivers, not! Alcohol has always been a problem in society then and now. Its negative and drastic effects are attributing to accidents and other misconducts that people under its spell are getting into. What would happen if you combine this with driving? You would get disaster in caps.Drivers are always been warned against drinking and driving or vice versa. Media played its role in the campaign agent drunk driving. They show advertisements to emphasize their points. Films were done regarding what happens and… 2. Is a Web Site Builder Right for You? By Joe Duchesne A web site builder can be a real life saver to someone without advanced HTML knowledge or tools. Web site builders allow a relative newbie to the internet create a professional website in very little time. How can you know if using a web site builder will meet your needs? Here are some things to consider...Do you need a unique, one of a kind website?Almost all web site builders restrict you to their premade templates. Because of this, there is a risk that your website will look like other webs… 3. Photo-spangled designs Photos into design is like putting life into it. Without photos, the design would appear bland and boring to those who are seeing them. People, having short attention span, gets bored easily. It is when they see something interesting that their attention first is caught. Curiosity will follow. Then the need to satisfy them eventually followed suit. A successful design would mean giving the people what they needed and making them want to go back for more in the future. What is the importance of … 4. What Does Your Website Say About Your Business? By Tim Knox QUESTION: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? -- Robin C.ANSWER: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.Before I answer, h… |
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