10 Covert Ways To Make People Visit Longer!



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1. Offer a free ebook that's published right on your
web site. They would have to stay at your web site
to read it.

2. Give your visitors a different free bonus for each
link they click-through on your web site. Example:
'If you click on this link you'll get a FREE course!'

3. Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.

4. Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.

5. Provide a chat room on your web site. They will
want to chat with other people that are interested in
the subject.

6. Write your content so it attracts their five senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.

7. Add a 'FAQ - Frequently Ask Questions' part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.

8. Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave.

9. Give them plenty of things to do at your web site.
Allow them to submit classified ads, play interactive
games, add their link, sign your guest book, etc.

10. Offer free online tools they can use right at your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.



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Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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