10 Prominent Website Mistakes



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Nowadays, sites are getting better. With minimal design and highly maintained archives they continue to offer comprehensive services. However, prominent mistakes on several websites are still apparent.

Here is a list of the website mistakes that scares visitors away and ruins the business reputation.

1. The under construction sign. Putting an 'under construction' sign on your website marks you as a struggling beginner. Websites are supposed to grow in time. If your site is not yet ready to be shown in public, then don’t publish it.

2. Visitor counters. Visitors generally are not bothered by the fact that many other people have visited your site. However, if the visitor counter shows a low number, that can be a psychological turn-off to people, if it's too high, people might think that it’s fictitious. The best way to do is not to include in your website. If you really want to know how many visitors you have had, check your statistics.

3. Lack of copyright statements. Everything you write and create on the including your website is copyright-able. Make certain that you include copyright statements on every page, and appropriately update the copyright year.

4. Overuse of technology. There are some really great and cool new technologies available today but they can tend to distract the visitors. In times that you have to choose between new technology and simplicity. Choose the latter for it is anchored on the website’s functionality.

5. Passive verbs. Use active verbs and active sentences when writing your site's copy. Active verbs are powerful and lend energy to your site. The more conversational the website is the better.

6. Long sentences. Long sentences are tedious to read. Better keep it short and simple so that it can easily be retained.

7. Lengthy pages. Keep your pages brief and concise. People are easily bored of reading, so you have to adjust to their attention span. If you have a lot to say, you can create a series of pages with good navigation to explain your topics.

8. Not identifying the benefits of your products or services. There are two reasons why people make purchases. First is to get rid of pain and second is to get pleasure. They want to discern how your products and services will help them with their definite pain/pleasure situation.

9. Neglecting to ask the visitor to do something. In marketing, this is known as a Call To Action. There should be a space designated to tell your visitors what you want them to do next. Sign up for my newsletter. Order now.

10. Accepting as true the maxim build it and they will come. Once you've built your website you have to let people know about it. If you don't deliver them to people, then your website is not worth the money you spent to create them!




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I came across the article from Nicholas Carr's post Should the Net forget?

This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no?

Nicholas states that:

With search engine optimization - or SEO, as it's commonly known - news organizations and other companies are actively manipulating the Web's memory. They're programming the Web to "remember" stuff that might otherwise have become obscure by becoming harder to find.

The result is that:

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.

In Summary

So, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of articles that contain errors or were never followed up, but now people may suffer from these mistakes and lack of integrity.

What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple.

There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening.



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