Web Design Tips and Tricks

10 seconds is all it takes… (How to grab the attention of your audience with your web site)

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FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary.

FACT: People who use the internet are usually those who are always on-the-go and don’t want to spend time figuring out how to navigate any web site.

FACT: It takes all of ten seconds for most first-time visitors to spend time on any web site before deciding if it's worth any attention.

Yes, it only takes ten seconds for viewers to get interested and stay a little longer to know more about your site and get the information they're looking for.

This is the main reason why the first page is the most important in any web site. Rule of thumb is to have a page that is direct to the point, doesn't waste time, and doesn't waste bandwidth. It's necessary that you get to the crux of your message and do it quick. Or else your audiences are outta here.

Studies prove that human nature cause to lose focus on whatever it is that we are paying attention to after the initial ten seconds. The mind seem to think that after ten seconds, either the object of attention gets better and interesting, or the attraction just fades because of too many things.

And ten seconds is important in any web designer's job. A designer has to remember that in ten seconds, the web page should be able to deliver something useful, if not everything.

One designer relates that ten seconds is enough for an average person to read a length of 40 words. And 40 words can mean a great deal of a good opening paragraph. The opening paragraph according to the designer is your "contract" with your reader. With your "contract", you promise to deliver what your viewer needs, in every page of your web site.

And in ten seconds, you should be able load your page and everything in it if possible. In addition, you should also take advantage of the text and its worth for your web site. Text is the first element that gets delivered upon connection. So make reading your text worthwhile. Deliver your promise, and deliver them good.

This is the essence of usability in the wide world of the web. Utilizing those precious ten seconds to deliver what you promise, and provide what your viewer needs. Use those ten seconds wisely. Plan, design and execute in ten seconds.

People go to your web site because of what they can get from it. Ten seconds is all it takes for viewers to know if you have what they need. So make your ten seconds count.

Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years.

This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style.

Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time.

What things have you done to find extra time? Please, share below!

Here are three things that, in the last year point five have helped us find some extra time.

1. Navicat: we moved all of the bits of PHPmyAdmin accesses over to navicat at about the end of 2007 and this was an excellent move. Tonnes of time gained.
2. TeamViewer: for quick support and desktop sharing with remote staff.
3. Buying a netbook and using Maxivista and Ultramon: adds two new monitors to my existing setup. I now have a 4 monitor two computer setup which allows me to not only have two more monitors but I can also have open two versions of many of the apps that I use (useful for multitasking with teams etc.)
4. Moving simpler client sites to WordPress: now that it has one step upgrades and almost doesn't require the use of an FTP client to get up and running on some hosts.
5. Dictation Software: I have been using Dragon Naturally Speaking for writing some course and blog materiel lately (pre-writing for my new blog). I find this is saving me a load of time and I am getting more written then ever before.

So what solution have you implemented lately to buy you some extra time?

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