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in every website. If you integrate these tips into your site your visitors will 'thank you' for it later: 1) Navigation: Keep it simple (KISS), and make sure it's consistent from page to page. No matter where you place your menu bar -- either at the top or down the side -- always include a small text menu at the bottom of every page. If you're one of those people easily impressed with Flash, don't design your navigation with it. There are still some people who don't have or want the plug-in, so they won't be able to navigate your site. Besides, search engine spiders can't read it, so won't be able to spider the individual pages of your site if the navigation is done in Flash. 2) Privacy Policy: With all of the concern over privacy on the Web if you collect any type of information from your visitors (even if it's just an email address) you need to include a privacy policy. There are many online templates that will help you to create one easily. Once made, post a link to it on every page of your site. 3) Contact Information: Nothing drives me more insane than having to search through an entire website just to send the owner an email. Post your contact info at the bottom of every page of your site, along with your email address. Don't make me fill out a whole form when I just want to send a simple comment. Include your email address, hotlinked and ready to go. 4) Logos & Graphics: Please keep your graphics down to a reasonable size. No one wants to wait two minutes while your huge, beautiful logo loads onto the screen. If you must use a lot of graphics to get your point across, I've got one word for you: Compression. 5) Fonts: Remember if you stray from using the standard fonts that everyone has installed on their computers (such as Arial, Verdana, Times New Roman) the viewer won't see your fonts as intended. Your users' computers will display your site in their default fonts. Stick to standards. If you must have a certain font used you'll have to turn it into a graphic to maintain its look. 6) Make It Sticky: Include interactive features if possible, such as live news feeds. Check out http://www.moreover.com for tons of news feed topics you can paste into your site for free. Use chat rooms, discussion boards, etc. You want to create a sense of community where people will want to return. 7) Newsletter: If you're going to have a website you need to offer a newsletter, even if it's strictly going to be about sale items, specials or site updates. You need to start collecting a list of your visitors' email addresses so you can keep in touch with them. Ezines help to keep your site fresh in the client's mind and helps to establish trust and credibility. For more on how to start your own ezine see http://www.ezineuniversity.com 8) Browsers: You'd be amazed at how differently your website appears in different browsers. Make sure you take a peek at your site in Netscape and Internet Explorer. Recent stats show IE has about 80% of the market share, but you'll still want to make sure the other 20% can view your site without any problems. 9) Resolution: This is a highly debatable subject. 'What resolution should I design for?' The norm these days seems to be 800X600 although there are still a small number of people limping along in 640X480. Look at your site in different resolutions to get an idea of what I'm talking about. If you don't mind letting the small majority scroll right and left, I say go with 800X600 (that's what I do) and it still looks acceptable to those surfing in mega resolutions of 1024 and higher. 10) Index Page: This may seem like a given, but I'm going to mention it anyway. On the very first page of your site (the homepage) the first paragraph should answer the '5 W's'; basically telling them who you are and what you're offering. You'd be amazed at the number of websites that leave this out; making me think 'what do these people do, and what's in it for me?' You need to answer these questions and do it fast. Surfers are a very impatient group. Stop them before they click away. If you remember the above 10 pointers when putting together your next website, you'll create a winning site that visitors will want to return to, and not run away from in frustration.
Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Table Tip: Border Control Want a border for your table, but don't want to use the standard border? Need a table cell outline? Here's how todo it.A SINGLE ROW, SINGLE COLUMN TABLEInsert a table with one row and one column. Make border equalzero. Set cellspacing to one. Set cellpadding to whatever youwant it to be.Choose a background color for your table that will be theborder color you want to use. Then make the cell color whiteor other color that you want. Here's an example: Content goes here...< d> < r>< able>A SINGLE … 2. How to Make the Online Sales Copy for Your Website More Conversational By Evelyn Lim It has been said that the best online sales copy is one that talks to your prospect as if you are in together in a conversation.But for some of my subscribers to my newsletter, they find it difficult to accomplish. They say that it is hard to “talk on paper”. How can this be? My guess is that the training in school did not provide much opportunity to practice on writing a conversational piece of work.Another guess is that there are tons of articles by copywriting experts on writing screaming… 3. Basic Rules on Page Layout and Color For one to be able to stand out from the rest, one needs to go out of the box, break the rules, and some other clichés that apply to breaking out from the traditional. But before breaking any rule, you have to understand first the basic and foundation of the rule itself.First off, let's talk about page layout.The Rule – Too much boxes is bad for your health.One designer said that a mark of a designer is when he or she starts to use boxes and rules in his or her pages. When you look at your page … 4. How Not to Start a Website Are you planning on making your first website? Then please don't do it this way ! Buy yourself a web editing tool like Dreamweaver, Frontpage -cost: $150 Get a web hosting provider that supports 100G storage, SQL database, PHP, and anything else you can think of.-- cost: $100 Find out that Dreamweaver isn't so easy after all so you buy a book. cost: $30 Still can't get the hang of it so you go on a course --cost: $300. Decide you need to learn HTML so you buy another book --cost: $10 Now your r… |
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