3 Questions Everyone Should Ask Themselves Before Designing or Redesigning a Webpage



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With web design tools becoming easier and easier to use,
almost anyone with an idea can create their own website.
In many cases, individuals who design without professional
guidance miss key elements, which compromise the effectiveness
of their webpage. In order to help understand some of these
mistakes being made by novice designers, we will dissect
the current redesign of http://www.profitmaker.net and
discuss some of the major questions that should be asked before
creating or redesigning any webpage.

What is the focus?

This is the most important question to ask yourself before
you begin any project. In the case of www.profitmaker.net,
the main purpose of the site was to promote the client's
downloadable book. The original design failed to accomplish
this. Not only was the book difficult to find, it wasn't even
mentioned on the main page! See for yourself:

http://www.profitmaker.net/old_site/index.htm

In order to ensure the downloadable book can be easily accessed
by a visitor, two links were created on the main page to lead
prospects directly to the download page. If the link in the
header doesn't draw the attention of the prospect, the large
graphic of the book in the center of the page definitely will.
Also, eye-catching text, designed to promote the benefits of
the product, accompanies each link leading to the book's download
page. This gives the prospect yet another reason to download the book.

http://www.profitmaker.net

Does your design achieve continuity?

A simple way to diagnose this problem is to ask 'Do all the
elements in the webpage look like they belong together?'
The original design of profitmaker.net had two major problems
in this department. The choice of graphics for the navigation
and the choice of fonts were throwing off the overall
unity of the page design.

When it comes to establishing continuity within a webpage,
there is no better guide than simplicity. For the navigation
and overall graphics, a simple color pallet was chosen consisting
mainly of green as the primary color and yellow as a secondary.
Sticking to this color pallet ensures that we avoid the introduction
of colors that may clash with the rest of the design. Also, font
choices play a major role in achieving the overall flow within the
main page of the site. Again, simple is the way to go. Only one
major font was chosen for the redesign. This makes it easier to
establish font hierarchy, allowing clear interpretation of the
differences between headlines and body text.

Does your website capture leads?

Without capturing leads, any website that was created to generate
business is doomed to fail. When looking at the original profitmaker.net
design there are several things that could be improved upon in this area.
In the original design, the newsletter sign up area was located nearly
halfway down the page compromising the chances of it being viewed
by potential customers. Also, the graphics and text accompanying
the submission field were not at all eye-catching.

The Solution for this dilemma was simple. First, the newsletter's
sign up area's location was moved to become one of the first items
mentioned on the page. Secondly, it was given more prominence by
enlarging its headline text making it more likely to be noticed
by potential prospects.

Although asking these questions about your site during a redesign
may help improve the odds of success, it's only the beginning.
There are many other subtle elements that must be considered in order
to make a website successful. At worlddesignservices we take them
all into account when designing or redesigning your website.
Let us have a look at it. Contact us at
mailto:customerservice@worldprofit.com and we'll provide you with
specific recommendations that will help improve your websites
profitability today.



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How an Internet Marketer convinces their child to go to school/day care/park

Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger.

If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old.

So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me.

Parental persuasion ala Frank Kern

Please note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.

  • Dad: Hey son, want to go to the park with your favorite car and play on the swings?
  • Son: No!
  • Dad: Oh, did I mention that I found some extra strawberries, your favorite fruit? I figured you would want them and washed some for you. Want to go to the park with your favorite car and play on the swings and have some strawberries?
  • Son: My car...? No!
  • Dad: We can take the little soccer ball and some balloons. We know you like balloons so we bought some extras last night. Want to go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? You don't have to do anything, just have fun!
  • Son: Balloons...? Where's my car? No!
  • Dad: Hey listen. Its 8:00, the street cleaner will pass soon. If we go now we can also see the street cleaner! You love the street cleaner and if we don't go now who knows when he will pass again.. Maybe never! Want to go downstairs and see the street cleaner, then go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries?
  • Son: Street cleaner...? Balloons...? Where's my car? Hmm... (asks for shoes, walks over to the car...) No!

  • Dad: Listen. If we go down now, we can stop at the bakery. I'll order an espresso (you love the noise from the espresso machine!) and get you some toast and jam (I'll pay; you get this fre.e!) and we can sit at a table outside and watch the street cleaner. Then we can go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? And one last BONUS: we can stop at the fountain and throw in some rocks!!

    Look, if you don't have fun doing this, later I will take you to the pool.
    YOU CAN"T LOSE!!

  • Son: (getting up on the car...) Yes! Lets do it! (makes some vroom vroom noises with the car).

Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery.

(Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :)



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