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me, 'Can you give me some tips for selling more on my website?' 'Absolutely,' I said. We logged on and took a look. And here's what I suggested: 1. Have at-a-glance category links Have links to your product categories laid out at-a-glance along the left side of the screen. Studies that follow visitors through online stores show that when links are clearly laid out, some visitors will make impulse purchases. The visitor who came to your site for one thing may decide they'd rather buy something else. You can have a search box in addition to the category links. 2. Have testimonials on your homepage. Having a link to a testimonials page is convenient for you, but it is a mistake. A visitor may not want to take the time to click to the page. But there is something very compelling about 'text in quotes'. Since your homepage is crowded with information, you can put your best testimonial prominently on your homepage, then add a 'More testimonials' link 3. Make it easy for visitors to give referrals. Ask your visitors who do they know who would be interested in your offerings. Have a refer-a-friend feature on your website. Even if a small number of visitors invite their friends, it's free word-of-mouth.
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More Articles:1. Love at First Site: Giving Your Website Visitors the right Impression By Sam Serio Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute. How do they know? Easy. By how you look, what you say, and how you treat them. If you open the door wearing the same clothes you wore in 1987, say, "Wow, from my friend's description, I thought you would be a lot better looking," and sneeze in your dates face, not only will you never get a second date, your date will run for hi… 2. Make Your Web Pages Easier to Read Computer screens are hard on the eyes, and their limited size forces users to scroll. This makes reading online harder, slower and more uncomfortable than reading on print. Following are a few simple tips that you can follow to make the experience of reading online easier to your visitors:1. Write less: Try to use at least 50% of the words you would use in print. Once you finish writing, go back and try to further reduce your word count.2. Use headlines to break the discussion into several parag… 3. Why Good Website Navigation Is Important ? Web surfers are basically an impatient bunch and if a website is hard to figure out because the links are not obvious, they will click away never to return. Website navigation is one of the most crucial elements in determining the effectiveness of a website. This article discuses the basic principle of designing website navigation. To be effective website navigation must first and foremost make sense to the average person. While there is always room for creativity, well-designed websites tend to… 4. Meta Tags – An Introduction By Halstatt Pires A long, long time ago… In a galaxy far, far away…meta tags were the key component to search engine rankings. Okay, it was about 2 years ago, but that’s a long time in the Internet galaxy. Although still relevant, the evil empire…er, Darth Google, has led a movement by the search engines to de-emphasize their importance. Despite this effort, meta tags are still important. They represent the only method for a site owner to exert some control over how pages are listed in search engine results.Wha… |
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