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Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's “usability”? Usability is how easily people are actually able to use your site. And you may be surprised at how much money you may be losing because your site has usability problems. Just because you think your site is easy to use, doesn't mean your average customer does. Instant Tip # 1: Have someone you know who has the same computer skills as an “average user” for your site check it out. Have them to do something specific, like purchase a product, sign up for your newsletter or log into an account. Watch what they do, and ask them to speak their thoughts out loud. Make sure you let them do it on their own. You won't be there to give your potential customer any directions. If your “tester” finds what they're looking for, that's great. If they have trouble, that's important for you to know. Once you've seen how an "average user" actually uses your website, you can change things to make your site easier to use. Instant Tip # 2: Use “Web Conventions”. People expect to see things a certain way on the web. When they don't see them, they get confused. In sales, a confused mind says “No”. When you don't use Web Conventions on your site your visitors get confused and leave. You lose not only a potential sale, but someone who might have become a repeat customer. Here are some important Web Conventions to keep in mind. Instant Tip # 3: Have your Navigation across the top or down the left. That's what people are used to, so don't confuse them. Instant Tip # 4: Make sure your links are blue and underlined. This is a very important Web Convention. Make it obvious what is clickable. It's a good idea to make your buttons 3-D so it's very clear that they're buttons. Instant Tip # 5: Have a sub-heading for each section and make the sub-heading bigger than the rest of the text. Steve Krug uses the term "Don't Make Me Think". The main idea is that the more a visitor has to think, the more it hurts your sales. Design your site so it's extremely easy for people to find what they're looking for. Your site doesn't need to look like everyone else's. Just use Web Conventions to help make it super easy for someone to buy what you're selling. So now you know the keys to increasing sales by making your site more usable. Before you forget, take a look at the F/R/E/E ebook “How to Flood Your Website With Targeted Traffic”. You should do it now before your competitors find out about it. Learning Spanish Like Crazy. - Learn Real Latin American Spanish Fast and Easy. Instant Download Just $97. CB Affiliates earn 75% 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Why You Should Put Your Content in a Weblog Format Once you realise that visitors and search engines prefer regularly-updated content to static archives of never-updated articles, there's a simple way to make this a reality: just put your content in a weblog format. Let's take a look at some of the many advantages this approach brings. No Need for HTML Weblog software will give you an easy interface to upload articles you write. You don't need to put them in templates, you don't need to add HTML tags, and you don't need to use any WYSIWYG editor… 2. The power of words Not all people have the power with words. In simple terms, this means that some people are not able to put a single sentence correctly. Or could not able to put thoughts into words.These use and arranging of words is one of the most important thing in printing. Imagine what it would be like without words, just pictures to tell something. Although, photos and colors can be a way of expressing oneself, there is nothing that can compare to the power and the impact of words. If you are planning to h… 3. 20 Tips to Creating a Profitable Website By Peter Green As an online Entrepreneur you require a successful website.One that you personal own.On the Internet the two most used tools if you can call them that are Email, closely followed by Search Engines.This applies to all Internet users and for Entrepreneurs owning your own website comes in as second equal with search engines.Operating any business on the Internet requires communications with prospects, customers and other businesses. Email is used and accessed World wide and is user friendly fo… 4. Web Design Mistakes - Text and Fonts This article may be published electronically or in print, free of charge, without alteration to any content and the resource box at the end of the article is included in it's entirety without alteration. A courtesy copy of your publication would be appreciated.Web Design Mistakes - Text and Fonts by Breal Web Design ***********************************************************The main purpose people use the Internet is for research, according to most user surveys. While not specifying the kind of … |
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