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Although advertising can be very effective offline, it isn't nearly so effective online. The reason why is that most people surf the internet looking for information. They aren't usually interested in advertising unless the product or service in question can solve their problems. There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week. 1. Articles For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content. If you don't like writing, or don't write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines. Here are a few article directories you can use: http://www.ezinearticles.com http://www.isnare.com http://www.goarticles.com 2. Blogs/RSS Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content. Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites. Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings. Once you've built your blog and added several entries, you need to 'ping' it to get it listed. Here are two tools you can use: http://www.pingoat.com http://www.pingomatic.com 3. Press Releases Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic. Here are several sites that accept press releases: http://www.press-world.com http://www.free-press-release.com http://www.prbase.com http://www.click2newsites.com/ http://www.prweb.com 4. Search Engine Optimization Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backlinks pointing to your site. You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages. Although submitting the search engines is often unecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered. Submit your site to Alexa, http://www.alexa.com. Not only will this make sure that your site gets spidered, you'll be able to compare your site to other sites, as well as get statistics on traffic to your site. 5. Free Ebooks and Reports By writing and giving away free ebooks and reports, you give visitors an incentive to visit your website. You can also submit your ebooks and reports to ebook directories for free. http://www.ebookdirectory.com http://www.ebookpalace.com http://www.ebookjungle.com/ http://www.ebooksnbytes.com/ If you make your ebook brandable, which means others can place their links inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet. Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site. http://www.google.com/ads/ http://www.virtual-portals.com
Although advertising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.
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