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successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into. But what is it that makes good or bad web site design? In my personal opinion, a good web site is one that's simple, informative and gives me a reason to come back frequently. That's what you should get from a good web designer/writer team. Bad sites, on the other hand, are complicated to use, slow loading, confusing or just plain annoying. Here's a list of my personal top 7 turn-offs as far as web site design is concerned: 1.Slow loading pages Studies have shown that you have less than ten seconds to grab a visitor's attention. If your web page hasn't finished loading within that (very short) amount of time, you might as well forget about it. The main culprit I've found here are huge, slow- loading graphics, especially when they are embedded in tables. If large images are absolutely vital to presenting your business, compromise by adding thumbnails to the main page and allow the visitor to click on them to access the main image. Nobody minds a longer loading time, as long as it's them who can make that choice. 2.No contact information As I've already mentioned in my article 'Do's and don'ts of web site copy', one of my pet peeves is a web site that has no contact information accessible form the main page. If I can't get in touch with a company quickly and easily, chances are that I'll go to the competition. My advice is to have a whole page dedicated to contact information – address, phone, fax, email, and preferably a map of where you can be found (remember item #1, though – no huge graphics!) And please, don't use a graphic to display that information in a particularly clever way. I like to copy and paste that information directly from the web page to my contact management program. If I can't do that, you'll likely never hear form me – and all other customers who do the same! 3.Difficult to navigate Don't try to be clever with navigational features. Simple text links or, if you prefer, quick-loading graphics are perfectly good means of allowing a visitor to navigate your site. Anything that requires interactive navigation, like menus that expand into sub-menus, sub-sub-menus and so on, is more an indication of a wrong information architecture than of a true need for complicated navigational features. 4.Non-HTML features Don't get me started on this one. I've got a firewall on my computer, and my browser is set to block all those little nasty things that can mess with my PC. As a result I come across many a site that won't display or function properly, because it relies on features like JavaScript, Cookies, Interactive Headers or Java Applets. None of these are necessary to build a good web site, and unless you want your web site to lose you potential customers, you shouldn't use them. Or, if you absolutely have to, make sure that they are not integral parts of the web site! 5.Huge splash page Another pet peeve of mine. As mentioned earlier, you have less than ten seconds to get your message across. Now guess how many visitors are going to wait longer than that just to watch a fancy animation? 'Nuff said. 6.Pop-up ads A huge turn-off as far as I'm concerned. As a matter of fact, I've got a pop-up blocker installed on my PC, so if your web site tried to tell me something important via a pop-up window, I'd never even see it. If you feel that you have to use pop-ups, consider going for the less intrusive (and annoying) pop-under windows instead. 7.Sideways scrolling Not everybody has a monitor with the same screen resolution as you, so make sure that your web site displays on monitors with a lower resolution without forcing your visitor to scroll sideways. It's a singularly annoying thing, and chances are that you'll lose those visitors very quickly. Or, if you have information in a column on the right side of your web site, it may simply never appear on the screen.
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More Articles:1. What your website REALLY says about you and why it matters Everything you say and do says something about you. This hasnever been more true than in a text based environment likethe Internet. You only have one chance to put across whatyou want to say. Use it wisely.Getting a website right does take work and commitment. Ifyou want it to succeed you must spend time to get it rightand present the right impression to your potentialcustomers.During any conversation you can pick up extra clues fromtone of voice, the choice of words used, the way it is said,pau… 2. RULE BUSTERS LOSE Slow loading pages are site killers. Splash screens as well. Most webmasters appear to know such things. And most know betterthan to demand the download of some plug in to view their site. Still, many are breaking other rules as if unaware even of theirexistence. The cost in doing so is incalculable, as it amountsto what visitors might have bought had they lingered for a time. I find the following rules broken routinely. And it continues to puzzle me. It is difficult to believe anybody who has p… 3. Appropriate Key Words Choice By Veselin Andreev Andreev What do the key words represent?Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice.How to select the appropriate for you key words?Key words that will work best for you means to describe exactly what you offer and mean… 4. How To Win Before You Start and Keep Winning A design brief is a written explanation of the objectives you wish to achieve from your design. The design brief also covers milestones, possible problems, your design tastes and information such as target audience. Most importantly of all, the design brief enables you and the designer to discuss any differences in opinions before any work takes place. Agreeing a solid design brief will save time and money further down the line. This article outlines some of the most important factors to c… |
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