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Many websites have an “About Us” page. However, when you click on the “about us” button and reach some of these pages, often you do not learn much about who is behind the website. This is a pity, for you, but it is also a loss for the person who owns the website, for she has missed a chance to convince you why you should do business with her. If you have a website which is trying to convince your viewers to buy goods or services from you, here are some ways to use the “about us” section to back up and support your sales message. 1. Put your photo on the page. No one likes to deal with a faceless person. How would you feel if you went into a store and the sales people were hidden in shadows or had masks over their faces? You most certainly would find it odd. Similarly, when someone comes to your website and clicks on the “about us” button she wants to find out who she is dealing with. One of the best things you can do to answer this desire is to put your photograph or some of your staff photographs on this page. This immediately let’s your potential customer know that she is dealing with “real” people. 2. Explain your special features and why your visitor should do business with you. The Internet is crammed with websites selling almost the same goods and services, and in the case of affiliate sites, exactly the same products. Why should someone do business with you and not your competitor? Suppose you have a site selling DVD rental plans. On your “About Us” page you could explain your passion, interest and knowledge of films and show how you have used this zeal to build a unique website. This information could make you stand out from the many other sites offering the same rental plans. 3. Don’t try to be what you are not. Anyone can build a slickly-designed corporate looking website and pretend that they have a huge organization, when in reality they are a home-based business working from one computer in their living room. If you are a small business, don’t hide it. Often it works to your advantage because many people prefer to deal with one person or a few persons with whom they feel they will be able to communicate easily. On the other hand, if you have a well-organized corporate structure, use the about us page to give some background on your set-up and to show how this organization serves the needs of its clients. 5. Give as much information as you can. Trust is one of the most important factors in successful selling on the Internet. You are asking your customers to take a leap of faith and send money to you, a complete stranger. Make it easier for them to do so by providing accurate information, contact details and anything else that will give people confidence in you. So, take a look at your website’s About Us section, and see if you can provide the kind of information that will improve your website’s ability to build trust and convert your visitors into buyers. Copyright 2004 Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. I really like the look of this carefully thought out sketch pad: http://cdn.shopify.com/s/files/1/0064/4612/products/responsive-blueprint_grande.png?100729 I can imagine how this could benefit the design thinking process, helping designers to remember and consider that site design should be working at many widths. Want. Thanks for subscribing to Boagworld; a web design blog, forum and podcast run by Paul [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 3D Modeling,3D Animation, 3D Models, 3D AutoCAD models, 3D Character Animation,3D graphics By Neeti Sharma 3D or Three Dimension which means giving an 3D effect to any image. The image is going to have depth, height, and width.3D Modeling improves your graphics & gives a better look to your website. 3D modeling or animation is applicable where it is necessary to convey your company's proffesional image.With the advancement in technology one can offer 3D computer models, 3D AutoCAD Models, 3D AutoCAD Drafting, 3D solid animations along with CAD services. 3D softwares can offer magical quality and th… 2. Slideshows Galore by Photoshop Elements 3.0 Now, you can create your very own slideshow, store them, add suitable audios for them and distribute them all around for your friends to see. Adobe Photoshop Elements 3.0 offers you this exciting prospect – indeed!Image enhancement and organization are among the popular features of Adobe Photoshop Elements 3.0. Also, this image editing software has a lot of tools that perform many a task. In fact, due to its many features, some of them are quite overlookedSo, we got out this feature into light f… 3. Is Your Web Site Too Hard? Is your website too hard?Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability problems to avoid. 1.Hard to find Is your website easy to locate? Do you promote it everywhere, (i.e. business cards, invoices, envelopes, etc.) and is your site search engine friendly? Do you promote the benefits of visiting? Is … 4. Awards Programs: Judging Sites Okay, so you've taken the plunge and created your awards program. Yourcriteria are defined and well written, your purpose is understood and you'vepromoted the heck out of your program. Now you've started gettingapplications - and the real work begins.This is the part of awards programs that is, well, both interesting andextraordinarily dull. The creative work has all been done. What remains isto examine each site that applies for your award and determine if they aregood enough to deserve to be r… |
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