Adding the Right Keywords to Your Website Content



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You've made your website, added a great title and keywords in the meta tags. That's it, right?

Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their searches and then incorporating them into your website.

Here's a handy tool that will be your guide to finding those words: http://inventory.overture.com/d/searchinventory/suggestion/

Let's step through an example for a candle business:

Type candle in the search box and the results return christmas candle, yankee candle, making candle, candle holder, and candle supply in addition to just the word candle.

How can a candle company business benefit from this knowledge? By working as many of these results into the site content as can be done reasonably.

For example, this business could post an article on their site and include links to their products. The content of the article could describe how candles are effective in *making* the *Christmas* season bright. Then launch into a *supply* list for items they will need for using candles to decorate the home for the holidays, and they type of *holder* to use for each candle.

See how easy that was to work these words into the website? This internet marketing solution is effective and simple. Try to make it a fun game to see how many words you can work into your text.



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I came across the article from Nicholas Carr's post Should the Net forget?

This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no?

Nicholas states that:

With search engine optimization - or SEO, as it's commonly known - news organizations and other companies are actively manipulating the Web's memory. They're programming the Web to "remember" stuff that might otherwise have become obscure by becoming harder to find.

The result is that:

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.

In Summary

So, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of articles that contain errors or were never followed up, but now people may suffer from these mistakes and lack of integrity.

What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple.

There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening.



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