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Regardless of our connection speed, Internet users expect information to be readily obtainable, pages to download quickly and solutions at the click of the mouse. As such, you should look at your home page as your Sale point. Have you explained succinctly what you are selling and included links to more detailed information? Note that on the first page, you should try to pre-sell your potential customers on the benefits of your product or service. If you are offering many products or services, place only the most attractive on the first page. Do not overload your first page. People might get confused if you provide too much information on one page. That is one of the reasons why I always advise my customers not to use flash intros on their first page or at the very lease, allow them to skip through it. Today, internet users have less patience to wait and will move on quickly if pages take too long too load or if they have to “wait through” fancy openers that are all flash and no substance. Site structure Structure of your site should be dedicated to one goal only. Leading the visitor from your home page (pre-sale point) to different pages (sale points) on your site. Structure of your site should be as simple as 1 – 2 – 3. The 1 should be your home page, where you provide the basic information (read benefits) about your product or service. The 2 should be a “more details” page where you will list and elaborate on benefits and prices of your product And 3 should be your “add to cart” or “contact us” page. Navigation structure If you are serious about having your business on the Internet, do not experiment with the navigation of the site. Keep it simple and easy to use. If your pages are long, place a menu on the bottom of the page to save your users from scrolling to the top of the page to reach the menu. Text Do you believe that people read everything written on your page? They don’t. What they do is SCAN. They are scanning your page, looking for specific information regarding your company, what you have to offer, pricing and how to contact you. What you say and how you say it can mean the difference between a visitor and a sale. For first timers, the look and content of our pages may evolve based on customer needs and comments. So… always, be sure to include search options in case visitors don’t find what they are looking for as well as readily obtainable contact information. Most importantly, make sure someone is available to answer questions. Never keep a potential first-time customer waiting for information. In many cases, search option will keep the visitor on your site, giving you one more chance to convert the visitor into a customer. Creating emphasis Having in mind that users scan the pages, determining what to emphasize and creating emphasis on your pages is very important. Eye catching details will help you to lead the visitor to the pages on your site that you want to be exposed, and it will increase your chances to convert the visitor into a customer. Graphics Graphics should emphasize the benefits of your products or service. Don’t use graphics unrelated to your product or service. Placing the graphic on the site just because you like the graphic, and you think that your site looks better with it is simply wrong. Use that space to explain to your visitors why they should buy from you and not from someone else. Graphics should emphasize quality of your product or service. If you can’t find or create such a graphic, use text. It’s that simple. Speed Faster is better. There are still millions of people still using dial up for their connection. So try to make the download time for your site as short as possible. Remember, time is money and the longer it takes to download your website, the faster potential customers will go elsewhere for their business.
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More Articles:1. Amazing And Free Web Design Tips By Steve Hill In this article I give some amazing tips about web design and web promotion and its for free. I hope you enjoy the read.Free web design tips.There is no longer a need for people to spend hundreds of pounds to have a website designed and built. I believe you should only have to pay around £100 to have a standard or simple website built. The amount of competition in the internet web design sector means that there are some great deals available, in the next paragraph I will explain where to look … 2. Are Web Templates Worth It? By Dennis Dadey (c) 2004First off, I am a designer. Now you're thinking, here's this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60. Well, these days most companies don't have the money to invest in a costly web site and there are thousands of hungry web designers out there, plus now there are web template resources. These resources can equal great value and effectiveness for the customer as we… 3. Why people ignore your postcards? What is the fastest, simplest and cheapest way to promote your business? Postcards.That is, postcards sent by direct mail. This way, you can send your message to prospective clients for less cost, including the postage fees. You can actually send your postcards repeatedly and still not paying too much for it. Amazing, isn’t it? If you are into postcards sending, you may already be aware of the reasons why you are sending them in the first place.How do postcards work? You can create leads, genera… 4. Websites and Weblogs: What's the Difference? More and more, people don't have traditional websites: static things where pages can be added, updated or taken away. Instead, they write new material for their website when they feel like it, and then put it up on one page, with the most recent writing first. These people are running weblogs. How Did Weblogs Start? Many people say that there have been weblogs (or blogs, as they're sometimes called) for as long as there has been a web. Back when there were only a few thousand websites, the 'What… |
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