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I could tell you about the company that misspelled its own name. I could rhyme off a list of sites that had no contact information. I could even show you the university site that had a navigation button reading “Course Summery.” But I won’t. Instead, I want to address the less obvious and the overlooked: Web site aesthetics. With more and more people searching and using the Internet to find products and services, a strong visual literacy has developed. Little animated GIFs that depict a construction worker with the words “Under Construction” blinking underneath have gone by the wayside. Well, in most cases. These are signifiers of “old school” design, when the Web was young. Today, a certain design standard is expected. What many companies fail to understand is this: the site visitor is not a passive viewer, but an active user of the site, forming opinions about the site and the company it represents. The company image is not what the company thinks it is, but rather what the public perceives it to be. This encompasses the textual and visual cues the company provides the prospective client. Surveys have shown that Internet users base Web site credibility on two primary factors – design look and information/design structure. If companies really understood this, one would hope that there would be less horrific design on the Web. Web site aesthetics support the company’s marketing strategy. Proper aesthetic design can add value to a page by reinforcing a company’s image, strengthening brand identification and creating a positive image in the public eye. It is impossible to appeal to every visitor’s individual taste, but it is possible to create a site that reflects the company’s image and elicits a positive response from viewers. Good layout, colour, style and font type can influence the site user’s assumptions about the company, or its products and services. Businesses must understand their demographic and appeal to that visual sensibility. Too often companies are convinced by design firms try to be something they aren’t. Why an accounting firm would need a Flash intro is beyond me. Invest in simple, clean design that reflects the spirit and guiding principles of the company. Site attractiveness also aids navigation and usability as well as adding to the enjoyment and overall site experience for the user. One of the main reasons that a user will leave a site quickly is not being able to find relevant content. When the aesthetics are good, the navigation buttons are easy to read, clearly labeled and, lastly, quickly found and identified. Aesthetics are not frivolous or wasteful. To ensure a successful site, companies must not only consider the nuts and bolts of the technical side of the site, but the visual appeal that the site holds for the user. A well-designed site will be cost-effective as it will last longer, create value for the client and help market the company in the most professional way. Good design aesthetics add tangible benefits such as improved client response to the Web site and a memorable and solid company image.
Colour is not something I have spoken about before on my daily audio tips. However it is something I have blogged about in the past. Colour is an amazingly controversial subjects and the causes many design projects to be delayed. The reason for this is that colour is so subjective. Our opinions about colour can [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 50 Surefire Web Design Tips 50 Surefire Web Design Tipsby: Mario Sanchez Tips to brand your website Include your logo in all pages. Position it at the top left or each page. Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example 'Always low prices' is the tagline for Wal-Mart. Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar. Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly re… 2. So, You Want Your Own Website? Is Free Or Paid Hosting Right For You? You have made the decision to build a website! Good for you. Whether you are simply looking for a way to show off your family, to try your hand at making money from an affiliate program or to go into a full-fledged business, your first decision is going to be where to host it.Traveling the maze of hosting options is a bewildering and time consuming job these days. There are literally millions of hosting sites on the Internet! If you don’t believe me, try putting “hosting sites” into any major se… 3. Website Design Strategies for Internet Marketer By R. Syahriansyah You have no other choice. If you want to be successful online, you will need to build a website that serves the needs of your visitors in a manner thet is both user-friendly and easily understood.I think this sound easy, right? But you need to constantly be trying and testing new things, even if you currently have a website that is doing well. Why? Because what works today, is not necessarily going to work tomorrow!Here are a few strategies that you have to foolow when building and maintaining… 4. IMAGE IS EVERYTHING - ALMOST Say you're at a party. One of those Hollywood extravaganzas. Four hundred people wandering contentedly about a five acreestate complete with mansion, guest houses, and pools. Joe, the fellow you're talking with, says, 'Here's a guy youshould meet.' As you approach, you notice the Gucci shoes andArmani suit right off. 'Hi, Jeffery,' Joe says. As the man turns, Joe continues. 'Want you to meet Bill Cathers.' The handshake is firm. The smile is gracious and it somehowshows in his eyes. You clearl… |
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