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What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice. How to select the appropriate for you key words? Key words that will work best for you means to describe exactly what you offer and meanwhile to be well used by users. If your website is ranked number one in the search engines results, after using key words that nobody uses, your work will be useless. • Don't count just on you when selecting the appropriate for your business key words. The users might have a completely different view about what to insert in the search engines to find you. Wonderful implement for defining the appropriate key words is a specialized database called Wordtracker. First make a list with appropriate key words that you think are similar to your products or services. You could make such a list by asking your clients how they would search your services or products in Internet or you could view your competitors' websites about what key words they had used, but don't copy their information. Just look if they had used some key words that could be useful for you. Then use the Wordtracker database, which will show you every key word's popularity, and how competitive it is (i.e. is it used a lot by users and how many websites are optimized for it). As more they are, as harder your website will reach the top in the search engines ranking. • The best choice will be if the selected word isn't so competitive and has a very good popularity. Besides Wordtracker gives you some additional possibilities for choosing key words, that weren't mentioned before but are in reality very appropriate. Be sure that you alternate, combine the words, selected up to the moment. Much more appropriate words could appear, too. • To understand the way Wordtracker functions, use its free version, although its paid version offers much more functions. Never count on orphaned key words! Two or more words combination is a much better variant than an orphaned word. The orphaned word is more common, while the phrase much more specifies the search purpose. Let's suppose that you are a manufacturer of solid wood furnishings and take these two examples of key words. "furnishings" "solid wood furnishings" The first word is orphaned, so it is very common. When a user searches some information by it, search engine will sort all the sites where the word is contained, without anything precise. There are maybe lots of sites. Besides people using this word during their search are not from your target audience. They are not among the users that could buy your products, they are not interested in your products and services. By using the next phrase the user is aware of what exactly he is looking for and defines, limits the search to some definite kind of furnishings (solid wood furnishings in that case) and the relevant search engine sorts better, more precise results. The possibility your products to be bought in that case is bigger than in the previous one, maybe because the user needs these furnishings as he/she searches that way. • That's why always add to a key word, corresponding to business like yours, some additional, specific only for your business words to define and to specify the process. Your License To Print Money System! - Combine CB & AdWords for guaranteed income. Ultimate Guide To Job Interview Answers. - Interview Guide that converts like crazy! - #1 in Two (2) Cb categories! Lots of adwords possibilites. Some simple suggestionsWell I don't consider myself an expert, I do have experience with working with larger datasets and there are a couple of things that I always do to keep queries performing well. Optimize Queries with EXPLAIN
Optimizing joinsSingle sweep what?
Why is this important? Imagine a main table - tableA - with 80,000 rows of data. This table has a corresponding n:n table that maps entries in tableA with a locations table. A query could be written as: SELECT tableA.*, locations.location from tableA Left Join tableA2locations on tableA2locations.tableA_id = tableA.id Left Join locations on tableA2locations.location_id = locations.id where locations.location = 'sometown' Keeping the above quote in mind, MySQL will read a row from the first table and join the corresponding data from the joined tables for that row and then sweep thru the rest of the data, joining as it goes along. This leads us into the following section. Number of rows needed to execute a query
From the above, you can determine that for a query on tables that have not been properly indexed, a join can quickly become unwieldy when dealing simply with three tables with records in the thousands (1000*1000*1000 = a slow query). See HackMySQL for a good example of this. Reducing the number of rows needed to execute a querySo beyond indexing properly for joins, you can still end up with a query that runs in a way that causes a bottleneck. Taking our example from above, imagine that we use a where clause that limits the tableA selection to half ( SELECT tableA.*, locations.location from tableA Left Join tableA2locations on tableA2locations.tableA_id = tableA.id Left Join locations on tableA2locations.location_id = locations.id where locations.location = 'sometown' and tableA.foo = 'bar' This starts us out with 40,000 rows of tableA data to examine. If there are a further 2000 rows from tableA2locations, thats 800,000 rows of data. Not astronomical, but significant. If this was a 3 or 4 table join, things could get ugly. What to do? The answer may be obvious to some: select first with the most limiting table: SELECT tableA.*, locations.location from locations Left Join tableA2locations on tableA2locations.location_id = locations.id Left Join tableA on tableA2locations.tableA_id = tableA.id where locations.location = 'sometown' and tableA.foo = 'bar' This starts us out with 1 selection from the locations table, then 2000 from tableA2locations. If the join between tableA2locations and tableA is indexed correctly, we are then left with an index join based on ID, rather then having to initially select 40,000 rows from tableA as in the previous example. When I first started programming, it made sense to me to select from the main table (tableA) and join the lookups. But once you add some data to the mix and start to play with For further reading on the topic, I always send people to HackMySQL when they ask, so for more tips and tricks, be sure to have a read thru the optimize section of that site. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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