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If you are not an expert in colors, you can consult the color wheel to achieve safe colors. You can opt for complementary colors, those that are found across another color, for safe choices. Orange and blue implies excitement. Green and blue on the other hand, implies unanimity and agreement. You can also opt for monochromatic colors or in the web design parlance – the monolithic approach. It is the approach which uses different shades of the same color. Experts are saying that monoliths is best suited for business sites because of their classy and subtle appearance. Just a word of caution to web designers, this approach can sometimes result to boring colors and may in turn, need an addition of black or other solid colors. As a general rule, use colors that are pleasing to the eyes and will complement to the subject matter. Thus, it can be concluded that rich, classy and traditional colors like blue, gray, brown and burgundy can be best suited for business websites. You can also use the conventional black texts with white backgrounds to ensure readability. To grab attention to the subject matter, you can use the bold color red. In order to make your website dynamic yet still readable, you can use contrasting colors. You can have the trial and error method to get best results. To further guide you with what colors can do. Here are some of their portrayed identities: Blue means water, peaceful, sad and masculinity. Red means passion, love, hot and fire. Yellow conveys happiness, caution, construction, and slowdown. Green connotes jealousy, envy, beginner, fertility and spring. Purple may mean royal, grand and comedy. Orange conveys warmth, Halloween, fall and seasons. Brown may mean warning, dirty, fall, earthy, environmental and grounded. Pink entails femininity, cute, softness and weakness. Your choices of color represent you. It must also represent your products or services. It must be used as a tool to attract visitors and not to irritate them. Another rule of thumb that you must consider is that you MUST use web safe color. What do I mean web safe? It means that the colors must appear sound and clear on the monitor. That way you can be assured that what the visitors are seeing are the exact colors that you want to convey thus, the exact identity. Indulge in the enthralling world of the powerful colors and you will be delighted with the positive output.
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