Art Website Suggestions



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I have been reviewing several websites that artists have been submitting to me for review and I have some suggestions in general for everyone reading this.

Consider not having a flash video on your opening page. I use broadband to connect to the internet and still have to wait almost forty seconds for a full flash video to load. Now that may not sound like a long time, but for someone visiting your site for the first time...if they wait, they're gone. I went to look at the submitted sites so I waited for the videos to load, but visitors may not. This is probably something your web designer suggested you to have but from a marketing point of view it gives people reason to leave.

Most of the sites that I went to had no method for capturing visitors names and e-mails. This is what we do immediately when someone visits my site in order to have the opportunity to market to them in the future. They may not be interested in buying something today but by keeping in touch with your visitors they may buy in the future. Consider having a guestbook where people could sign in at your site and in return give them some images of your work that they could download for "wallpaper" for their computer. This not only gives them a reason to give you their name and e-mail but keeps your art in front of them when they work on their computer. The images you give could have your name and contact information on the bottom of the image to keep your contact info in front of them.

Following up on my last comment you are probably saying that you offer a newsletter to people who leave their e-mail. I would suggest you "sell" the newsletter signup with the items I mentioned in number 2 above. Furthermore, capture their name. When I send out my e-mails it is thru an auto responder. If you are not familiar with what that is...it is an automatic e-mail that takes information that people give (name, e-mail, etc.) and plugs it into e-mail template being sent out. I have thousands of people in my database, I would never be able to send out each and every e-mail one at a time to everyone who signs up for my course. By being able to send out an e-mail that is personalized to your visitor will keep you in their consciousness.

These are just but a couple of suggestions that I have for you. I am going to recommend you to take a look at either my complete advance course at the link below or if you like I will be breaking out a special section on "Selling Your Art Online" from the course within the next week. That section will be available in a downloadable format and is extremely thorough on strategies to make your website profitable. I will be e-mailing my entire list when this section is available. The advance course has this section and 26 other sections. I hope the points I made above help you.



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Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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