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attention of the potential consumers to a commercial message. The primary goal is to get noticed by the public. It doesn't matter if it is for radio, TV, magazines, newspapers or posters. It all comes down to getting noticed. On the Web this doesn't work! The reason for this is that on the web, the net surfers are actively searching and looking for information from this gigantic data repository and database that we call the Internet. They are scanning and reading text on web sites and they are mostly blind to graphics and pictures. In the of-line world the potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service. Of-line people are passive! On-line people are active! What does this mean for your web site? For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors. They are on your site, already! But, you normally have their full attention only until they have decided if your site is what they are looking for or not. If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return. The time between they arrive at your site and decide to stay or leave is very short. Normally around 10 seconds! If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short! The web surfer doesn't look at graphic so much as they are reading the information you present. When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits. You need to keep their attention, but not by an attention grabbing web design! Instead, use attention grabbing text! The most important attention grabbing text is the headline! The headline will break it or make it! Does this mean that the web design can look sloppy or amateur like? No! It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download. If you make a clean and easy navigational web site you are much better off! Yet, what one see on the Internet is to often sites with advanced web design that leave you asking what its all about and what its creators are thinking! If website owners and webmasters concentrated much more of their effort on text information and less on design they will see much better response from their potential customers. There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable. In most cases this is contra-productive. The web designer often will kill your sale by creating attention grabbing web design. Instead, put your effort on the text information on your site! +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at www.data-backup-and-storage.com ==> Visit his site with web traffic generating tips at http://www.catch-traffic.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Web Designing Essentials Web designing is the next big step in pursuing e-commerce web development. Moreover, you have to make a good choice because the success of your marketing depends on it. To know web designing essence, let us first compare a poorly designed page from that of an outstanding one. Poorly made page is passive, linear, confusing, pathetic and lacks concentration on details. Thus, it will not do you any good. It will just be a waste of time and effort. On the other hand, an outstanding page is active, … 2. Good Web Design: The Importance of Navigation A well-designed website has many facets: gorgeous graphics, cool animations, drop-down menus, and of course, relevant content. Another important feature, often overlooked, is a good, solid navigation scheme.I review many sites every week. A confused or non-existent method of finding the content contained within the site is a clear indicator of a budget or home-grown site. A well-designed website is a great equalizer—who would know that your company has only 5 staff when your website is slick and… 3. Quick, Effective Web Design: Templates? We have all seen the websites online that sell template web designs for various business industries. Are these worth using? The answer may be different for everyone. When deciding on a web design it is important to know your competition. What do you like about there site? What could be done better? Are there certain aspects of the site that would appeal visually? Are there certain aspects of a competitor's site that have helped in organic SEO/SEM? Are there certain aspects/offers on a competito… 4. Intelligent Design - Basic Design Guidelines When talking about intelligent design, we are not talking about the creation of man. Nope, this is more important! The creation of your media and site products. There are some very basic things about design that one can learn that can vastly improve one's ability to make appealing and intelligent creations. Some of those things are: 1. Lining Things Up 2. Using Variation 3. Giving Breathing Room 4. Using the Grid 5. The Golden Section 6. Lining Things Up Things that line up look nice. Thin… |
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