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A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. Tip #1 - Flashy is no Longer Catchy Most people are used to advertisements being on a web page as they browse the Internet and they tend to ignore them all together. In the past, to catch the attention of the surfer, banner designs have flashed bright colors repeatedly and used pictures that change colors. In the Internet that we are dealing with today, this no longer works. People ignore these banners knowing that a poorly designed ad normally means a poorly designed web site. Try to avoid rapid image changes unless they equal a smooth movement (ex. a ball rolling). Tip #2 - A Banner is a Glimpse of Your Site Your banners, no matter what width or height, should always try to represent your site, with colors, information, and quality. If you have a purple and green scheme for your web site, don't make your banner red and blue. In relation to this, if your web site is about eggs, don't have a picture of a ham dancing around. You want to show what information you have on your site, not just attract people with catchy images (such as a scantly dressed woman for your site relating to eggs). Yes you want to get people to your site, but you also want people to stay on your site. Wasting your money for traffic that's just going to leave once they find out what your site is really all about is a waste of money. You want to keep the people who click on your banner on your site, so make your banner like your site! Tip #3 - Don't Show Them too Much The purpose of your banner is to entice people to click on it. Talking about your site a little bit is fine, but giving a three minute speech isn't. You want to give a little information, then lead them to click on the banner to find the rest. Tip #4 - Unanimated Banners are Good Too! People these days are spending much time and effort into making that ham dance just the right way, but have they ever considered that maybe having the ham not move at all is better? Moving images do attract attention, but a nice picture also does the trick. The benefit of just having a single frame is that you only have to display a small amount of information. This will entice people to click on the ad to find out more (see Tip #3). Creating a multi frame image results in the viewer expecting more information that maybe you don't have. Tip #5 - Don't Just Display Your Domain Name (with a few exceptions) Unless your web sites's name is "WeSellEggs.com" or "Eggs.com," don't just display your name. Having the viewer guess what's on your site based by your name can be risky, so why risk it? Put a little blurb beneath your domain name with a short (fifteen word max) description. Most sites already have this description in the header, so just copy and paste. Tip #6 - Make Multiple Banners Having a wide assortment of banners means that you can "match" your banner with the site it is going on. Yes having contrasting colors makes your banner stand out, but you also want to make it look professional. The viewer of the ad, without even realizing it, is looking at the colors of the page as well as the colors of the banner. Having an orange banner on a green site will turn the viewer away from your ad for no reason other than it doesn't fit. Now that you have some information, open up your paint program and start making slides (or just a single image if you wish). You can always find an easy program to combine your frames together. Try googling "gif animation program" and find one that suits your needs. Good luck and be creative! Adpost.com Classifieds. - Run your own Classifieds site, and earn 25% commissions, 50% banners, and 100% branding! FlashBanger.com. - Custom Flash Banners, Animations, Flash-Splash and Intro Web Designs. This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Do This One Thing to Quadruple Web Sales in Just One Month Spend time planning your Web site. Before you design a page orwrite a word, get a visual, and mental picture of your preferredaudience. Your visitors will spend up to 8 seconds on your homepage, so plan accordingly. Draw your specific audience'sattention with compelling headings that include benefits thatwill solve their problems. 1. Define your preferred audience. Picture them as you createyour home page. Create an audience profile including theirspecial needs and concerns. Make sure your Web s… 2. HOW TO BUILD A SUCCESSFUL WEB SITE Think you have a successful site? Maybe you really do, but chances are it might needa little mending. Here's some simple ideas to remember when trying to create afriendly, worthy site. 1. Looks aren't everything. Most sites can be categorized in two ways. Informative but lacking the helpful andpretty interface, or completely useless, but good-looking. Though I can't tell you howto make a great looking and informative site, because then they'd all look the same,what I can say is first, avoid the … 3. Build a Website the Easy Way: For the Technically Challenged Want to build a website? If yes, but you have no programming or html knowledge this article is for you. You have four options: 1. Hire a web designer 2. Use a free template 3. Affiliate website 4. Buy a WYSIWYG editor Let's take a look at each of the above options, including advantages and disadvantages, and then decide on the best one. Option #1: Hire a Web Designer You can hire a web designer from Elance or Rent A Coder. Alternatively, you could hire a web design student for significantly less… 4. Common Advertising MISTAKES One of the mistakes most often made, is not looking at your productor service announcement from the point of view of your customer.Stand back and look at what you are offering, how can you presentthat service or product in such a way that it will appeal to you. Ifyou are offering a service, why should someone buy it from you,rather than the other 1000 people offering that same service?Sometimes it's a little tough to be objective when looking at yourown ad copy. I look at ad copy everyday and to… |
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