Be friendly to search engines



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The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites?

Relevance to a search:

  • The frequency of the search word on a web page is an indicator of its relevance.
    If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the word only once.

  • The position of the search word:

    • In the title tag.

      In the HTML coding, the title tag is <title>(Your title words...) </title>
      This appears in your browser at the very top of the screen, above File, Edit, View...
      This tag is important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. Other meta tags are largely ignored by search engines.

    • In a heading.

      In the HTML coding, the heading tag is <h1> (Your heading...) </h1>
      This tag is very important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. The size of the heading does not matter. Take care not to have more that one such heading on the home page. (Don't confuse the search engine).

    • In a link to another page.

      In the HTML coding, such a link could be <a href='whodickies.htm'>Whodickies</a>. If 'Whodickies' are important enough to have a link to them, they are very relevant to a visitor's search for whodickies.

    • In the body text.

      Key words near the top and the bottom of the text are important. Certainly many search results show the beginning and end of pages.

  • Proportion of the search words on the page.

    The intensity of key words in relation to the total words in a page tells a search engine if there is spamming.
    Experience has shown that if the key words in a search make up more than 10% of the total web page the page is marked down. Some experts say 5%.

  • Number of inside pages linking back to that web page.

    The more inside pages linking back to the home page the more relevant the home page appears to the search engine.
    A website with 30 pages must seem to have more information than one with 3 pages.

  • Number of other websites linking to that web page.

    A website with links from 20 other websites seems more popular than one with links from only 2 other websites.
    The quality of such links has a bearing. e.g. Links from other websites which display your key words are better that links from websites without those words.

  • Number of articles published linking to that web page.

    Many websites publish articles on many subjects. Check the formats acceptable. Compose your article, then submit it.


Why do different search engines give different rankings to the same website? Each search engine may give a different weight to each of the factors above.

Why would a website lose or gain ranking position, without any change?
Search engines change their secret algorithms (formula of factor weighting) from time to time. Other websites may enter the lists, change, or leave the lists.

Remember that the main reason for putting up a website it to be found by search engines, so do all you can to be friendly to them.

More information on search engine optimization of websites can be found at platypus websites - www.platywebs.com.au



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How an Internet Marketer convinces their child to go to school/day care/park

Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger.

If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old.

So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me.

Parental persuasion ala Frank Kern

Please note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.

  • Dad: Hey son, want to go to the park with your favorite car and play on the swings?
  • Son: No!
  • Dad: Oh, did I mention that I found some extra strawberries, your favorite fruit? I figured you would want them and washed some for you. Want to go to the park with your favorite car and play on the swings and have some strawberries?
  • Son: My car...? No!
  • Dad: We can take the little soccer ball and some balloons. We know you like balloons so we bought some extras last night. Want to go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? You don't have to do anything, just have fun!
  • Son: Balloons...? Where's my car? No!
  • Dad: Hey listen. Its 8:00, the street cleaner will pass soon. If we go now we can also see the street cleaner! You love the street cleaner and if we don't go now who knows when he will pass again.. Maybe never! Want to go downstairs and see the street cleaner, then go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries?
  • Son: Street cleaner...? Balloons...? Where's my car? Hmm... (asks for shoes, walks over to the car...) No!

  • Dad: Listen. If we go down now, we can stop at the bakery. I'll order an espresso (you love the noise from the espresso machine!) and get you some toast and jam (I'll pay; you get this fre.e!) and we can sit at a table outside and watch the street cleaner. Then we can go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? And one last BONUS: we can stop at the fountain and throw in some rocks!!

    Look, if you don't have fun doing this, later I will take you to the pool.
    YOU CAN"T LOSE!!

  • Son: (getting up on the car...) Yes! Lets do it! (makes some vroom vroom noises with the car).

Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery.

(Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :)



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