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You’ve designed your logo, and you’re ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you’re not quite ready to write and design a full website. At the same time, you don’t think it’s a good idea to distribute your new printed materials showing your website URL and to have only a blank web page waiting for your potential client’s inquiries. What to do? Does this sound familiar? Many entrepreneurs who are starting small businesses find themselves in this position. We suggest that you build a one-page website to use in the interim. Elements to design into your one-page website include: - Your brand identity graphics. Include your logo and visual vocabulary elements on your website for a consistent look and feel across your materials and to build your brand recognition. - A short description of your business. This description should be between one paragraph and one page in length when typed into a Microsoft Word document, and it should also be concise. You don’t want your one-page website to be a scrolling monstrosity, website visitors will read the content of a shorter page. And, the ultimate goal of your page is for people to read it and learn more about you! - Your contact information. It’s very important to include information about how to get in touch with you – in case someone stumbles upon your website, becomes interested, and wants to hire you! It will also serve as a great reference for any of your current clients or anyone you meet while networking who loses your business card before they have a chance to call you. - A testimonial from a client, to enhance your business’s credibility. An enthusiastic, signed testimonial by a real person – you provide a link to their website as “proof” of their existence – will begin to calm any fears that a potential client may have. This makes even a basic one-page website compelling. You will see that even a one-page website can bring in new clients and help to convert prospects to clients. And, since having a website is a “must” in today’s business world, your marketing package will be up to date as well. You can use a one-page site as a starting point for a much larger site in a step-by- step manner. Writing one or two web pages at a time and developing a five- to six- page (or more!) site over a period of time is a much less daunting task than developing a full site all at once. Even my 330+ page (and counting!) website started as a one-page site. The most common excuse that people have for not having a website for their business is that they don’t know what to include on it. If you have a hard time writing a single page about your business, try recording yourself talking to a friend or client about your business – it’s often easier to tell someone your story than to stare at a blank page. Another reason to have a one-page website developed would be to get a jumpstart on building search engine rankings. You can include search engine keyword phrases into the text on the page, and then submit the one-page site to the engine’s ranking software. You’ll get established in the search engines and will be able to begin building your site’s search engine profile and history. This is the beginning of excellent search engine optimization and the first step on the path toward great rankings that will drive many visitors to your site. A great advantage of having a one-page website is that you can include your URL on your printed materials. You won’t have to reprint your cards and collateral when you do launch your full site! Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Small Business Web Design That Will Knock Out The Competition By Jeremy Curtis So you have an excellent product or service. You know how to sell it and increase sales by traditional methods – word-of-mouth & direct mail to name two. Now which of following is you:- You know that you should be using the internet to grow your business but you are not sure how. You know that if you don’t your competitors are going to get an upper hand. Or … You are convinced that the internet is total waste of time as it has already burnt a whole in your budget and wasted a lot of your time.… 2. Tips for Making Your Pages Search Engine Friendly: Part 1 Graphics, Text, and Page Structure By Donald Nelson Your web site may look beautiful to your eyes, but what about to the "eyes" of a search engine? If you can understand how a search engine "sees" your site, than you can design the site or make the necessary changes so that your site will get a higher ranking in search results.The first thing to consider is that search engines do not see pictures or other graphics. If you have rendered some very important text (loaded with keywords) as an image, a beautiful multi-colored gif for example, the se… 3. Psst, wanna know how to double or triple your page views? It's easy, just design and engineer your main page in such a fashion that people will click beyond it into the rest of your site. If you are like a lot of webmasters you're losing a significant number of visitors as soon as they get to your front door.The Main Page on any site is the doorway to the rest of the content of that particular site. But, the BIG question is ....will the door open? Will the visitor turn the knob and push through the main page to see what's really in there?We faced this … 4. Four-Color your Catalogs! Catalog printing is now being used in most part of the industry. Many people have considered catalogs as the most useful tool in marketing and advertising. It is the main source of information that a company can give to his clients and customers and display them with the pictures of products clearly. Certain businesses have used catalogs for a long period already because they have proven it to increase their sales in marketing. It also gives them the impression that they are on top of the busine… |
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