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help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products - or it can send them away. Many small business owners have web sites but few are making as much money from their sites as they'd like to be. If you aren't getting the web traffic you'd like, or if you're getting lots of traffic but no buyers, the problem is most likely the design and copy you are using on your site. The seven web page building guidelines below will help you convert prospects to clients with your web site. 1. List The Actions You Want Visitors To Take. Do you want them to sign up for your newsletter, read your marketing message, read your copy or just contact you? Before you design or edit your page, make a list of which actions you want people to take and in what order when they visit your site. 2. Identify The Decisions Visitors Need To Make Prior To each Action. Before you design or redesign your homepage or edit your copy, clarify the decision making sequence that you want visitors to move through. Most marketing materials, web sites included, rush to sell prospects on the solution without laying the groundwork. Help prospects clarify the problems they want solved and the value in having them solved. Once you've done this, you've created the context for selling your solution. 3. Design The Visual Hierarchy To Move People To The Desired Action. Use the size, color, and the location of elements (type, illustrations or photographs) to bring visitors' attention to the most important message first, then to the second most important message or link. Make sure that visitors can scan your page and find the most important links first or can scan the copy and quickly pick up the most important points because they stand out visually. 4. Stay Focused On Prospects' Problems. Your prospects want to satisfy their needs and, more importantly, avoid incurring a loss or pain. Lead with copy about their concerns. Let them know that you understand their aspirations as well as their worries and the problems they want to solve. 5. Write Your Copy To Support Prospects' Decision Making. To demonstrate that you know and understand your prospects' problems, be specific. Avoid general phrases like 'save time and money', which apply to hundreds of services. Give detailed examples of the problems your prospects experience and how you solve them. 6. Tell People What To Do. If you want people to read a key article first, then sign up for your newsletter, and then contact you, tell them so. List the steps you want them to take at the top of the page and then use your page design to support this sequence of actions. 7. Make It Easy For Prospects To Contact You And To Buy. Include a contact or order form on your homepage and make your email and phone number easy to find. Change the design and copy on your site to help visitors take the steps to become clients. You'll be pleasantly surprised at the difference in your response rate and your business growth. - 2004 © In Mind Communications, LLC. All rights reserved.
Firing a function from your browserThe concept is as simple as firing a function from your browser, and it leans on PHP's call_user_func_array. I'm going to outline the concept as I have implemented it. This exact implementation may not work in your case, but perhaps you can adapt it to do so.
if(isset($_GET['f']) && function_exists($_GET['f'])) {
$func = $_GET['f']; // Get function name.
unset($_GET['f']); // Drop function from from get.
// Fire and print function, passing
// remaining GETs as function parameters.
print_r(call_user_func_array($func, $_GET));
exit;
}
In our CMS/Framework, we set up a controller with the code from above to respond at a given URL, for example So, This allows for a quick and dirty test of a given function, and can be done remotely on a live site, if necessary, without touching any files or whatnot. We hide this behind an authorization wall and also clean our parameters before they get to this level, so if you try this, keep these points in mind. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Online Image Resize Tool Free Online Image manipulation tool. No plugins. No installation, upgrades, applets or activex. Just a browser.Now you can edit photos online or image files of any GIF, JPG, PNG format without requiring any image editing software but just by using our free online image resize tool. Our online image resize tool helps you to rotate, resize, crop or change dimensions of the image easily within minutes. It's all done online without the need to download and install any software. Just drag and drop. … 2. Are you scaring visitors away from your site instead of attracting them to it? Have you ever wondered why your 'perfect' website is not generating the kind of traffic you hoped it would? Time for a reality check! Maybe your website isn't as perfect as you thought! Heart broken? Don't be it's not too late to correct those mistakes...Begin Now!Here are some of the most common mistakes people make while building their websites:1.PAGE CANNOT BE FOUND :Broken links and dead links can cause a lot of damage to your website. Make sure all your links work - There is nothing more an… 3. How to Design a Search Engine Friendly Website There are many websites that fail to target their required traffic, even if they’ve had some search engine optimization work done. One of the main causes for this is simply because the website isn’t search engine friendly.This is a basic essential that needs to be incorporated into the design of all websites at the outset – think of it as the foundation to establishing your search engine optimization strategy. We follow the guidelines mentioned below for all our websites which are now highly ran… 4. What Professional SEO Can Do The amazing thing is that professional SEO services are not expensive and yet they can make a huge difference to any web site or blog, in terms of the traffic and ultimately the revenue they receive.. Professional SEO services can only be provided by an individual or business with a thorough understanding of how search engines work and the implications of the frequent changes the said search engines usually make. Professional SEO Helps To Grow Traffic The first and most important thing that prof… |
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