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Professionalism A site should look professional and has had some time and effort put into it rather than give the impression that it has been put together in someone’s bedroom in their spare time. This immediately gives visitors a good impression of your business and the confidence to make a purchase. Images Use images relevant to your product. At www.primaryinsurance.co.uk we use travel images’, as travel insurance is our main product. Using images that contain people rather than graphics works in this industry but might not be right for all. Colour Scheme Select a colour scheme that reflects the product you sell. For example our pink, blue and yellow scheme, together with the images, is designed to remind customers of their holiday and think positively when purchasing travel insurance, which is essentially a commodity product. The white space and surround provides subtly and prevents the colours from being too overpowering. Navigation Make sure the site is easy to navigate and your main products are in a prominent position on your homepage. Secondary or complementary products can either be listed further down the page or on a separate page. This ensures visitors are drawn to the products that you want them to buy. Effective copy Again there are numerous articles on writing effective copy. The key point to remember is that it provides the customer with information about who you are and what you sell whilst containing a reasonable amount of keywords. If the copy reads well, the number of keywords should be acceptable. Always remember to update regularly as customers and search engines love up to date content. Feedback forms Feedback forms are a useful way to get ideas for improving your site in a way that benefits your customers. Once implemented conversion should start to increase, meaning you get a greater return on advertising investment. Contact details Having a phone number and an address where you can be contacted gives customers confidence that you are an established business and are happier to transact online. Don’t hide away your contact details in the hope no one will use them. Links Links in and out of the site should be for the benefit of visitors as well as search engines. Remember you can be selective when obtaining links and make sure all links are relevant to the product you are selling and the industry you operate in.
Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Newbie Guide to Quick PageRank and Rankings Being relatively new to search engine optimization techniques, I dreaded confronting the mysterious Google aging penalty which, by some accounts, plagues websites for well over a year. Moreover, I figured that achieving a decent PageRank (not that it really matters) would be as elusive as first page Google rankings. Well, after about 3 months of worrying, I'm fortunate enough to say that my newly registered domain has emerged from the depths of anonymity with a PageRank 5 and more importantly, s… 2. What To Ask Your Web Designer If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. Let’s talk a bit about what questions you may want to ask a potential design firm before they get started on your website.1.)“How much is this goin… 3. Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising By Dina Giolitto So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to look up just one more thing. Maybe it's web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go.You type in the magic words, whatever they are, and watch as a list of websites flows down the page. You click on t… 4. Small business website design services There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host. We all have different budgets, however there are some very good deals to get, if you are willing to search around.When c… |
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