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We suggest that you start a journal that will contain your thoughts, notes, and ideas for your Web site design. You can use a standard manila file folder and loose-leaf paper or you may want to create a folder on your computer and use a text editor such as Microsoft Word for your pages. Label your folder 'My Web Site'. You will need six pages. Label each page as follows: 1.Purpose and Goals 2.Target Audience 3.What I Like 4.What I Don't Like 5.Site Map 6.Other Thoughts/Ideas Or feel free to visit http://www.mountevansdesigns.com/worksheets.html to download the worksheets we use. (This is also the page we use when customers hire us. Please look beyond the information and deposit sections. The worksheet you need is starts with the question 'What is the purpose of your site?') 1. Purpose and Goals What is the purpose of your Web site? What do you hope to achieve with it? What are your goals? Is your purpose to attract a larger audience through search engines? Or to provide information to your current customer base? Jot down your thoughts on your 'Purpose and Goals' worksheet. This will help keep you focused on working towards and achieving the goals you set for your Web site. 2. Target Audience Take some time to think about who your target audience is. What is their age group? Their gender? Most importantly, what sort of a Web design interface is going to appeal to them? What do you plan to say to them? Do you have a good idea of how to communicate with your target customer through your Web site copy? Consider what their problems are and how you plan to offers solutions to those problems through your product or service. Write down your thoughts on your 'Target Audience' worksheet. 3. What You Like Spend time browsing the Web. Take note of the Web sites that appeal to you. What is it you like about them? The layout? The colors? The navigation? The fonts? Layout Think about how you would like your Web site layout to look. Write down the URL's of several Web sites that have a layout similar to what you would like to have on your Web site. Add notes on what you like about the layout to your 'What I Like' worksheet. Navigation What kind of navigation links would you like for your site? Buttons? Tabs? Text links? Drop down menu? A combination? Again, take note of the URL's of several Web sites that have navigation links that you like. Colors Carefully choose your colors. We can't emphasize enough how important the colors are. Keep your target audience in mind - what would appeal to them? Remember that colors represent emotions and perceptions. ·Elegant, business-like colors include dark colors such as navy blue and burgundy. ·Fresh, healthy colors include bright colors such as pale yellows, blues and greens. ·Loud, high-impact colors include vibrant colors such as red and bright shades of yellow, blue, orange and purple and black. When you see a Web site that has a color or color scheme that you would like for your site be sure to write down the URL on your worksheet! We recommend choosing one color that will be your primary color throughout the site and one or two complimentary colors. If you choose a background color other than white for your Web site, make sure you choose a text color that is easily read on that background color. Fonts We recommend using an easy-to-read font for the majority of your text, but fancy fonts can be used for headings and subheadings. Take note of several Web sites that use fonts that you like. 4. What You Don't Like It is also important that you take notes on Web sites you don't like. What don't you like about them? Are they visually overwhelming? Difficult to read? Write down the URLs of several Web sites that you do not like with a short explanation as to why you don't like them on your 'What I Don't Like' worksheet. 5. Site Map Decide on how many pages you would like to start out with. More pages can be added in the future as your company grows. Home Page - This is the first page of your Web site and it is mandatory. It's also known as the index page. It should clearly state what your Web site is about. It sometimes includes a mission statement and contains links to your 'inner' pages. This page is your most valuable page, as it is the front door to your Web site and will be the first impression that your visitors will have of you. Inner Pages - here is a listing of some of the most popular inner pages. You can customize this list by adding to it or subtracting from it to meet your needs: ·About Us Page - This is a page about you and/or your company. It may include your credentials or your resume. You may also what to include your picture. ·Links/Resources Page - This page contains a listing of links and resources that are relevant to your Web site and may be of interest to your visitors. This is a good place to list Web sites that you have affiliate programs with. ·Services/Rates Page - This page contains a listing of your services or products and can also list your rates and prices. ·Contact Us Page - This is a page that contains information on how to contact you. Often times it contains a form for your visitors to fill out. It may also contain your address, phone number, fax number and email address. ·Testimonials - This page may contain letters of recommendation or testimonials that your clients have written for you. ·Terms of Use/Disclaimer Page - This page provides a clear definition of how you intend to use information collected on your site. ·Site Map - This is a page devoted to site navigation and contains a detailed map of your Web site. ·Other - Write down any thoughts you have for additional pages. 6. Other Thoughts/Ideas Take note of any other thoughts and ideas that you have for your Web site. Do you want your navigation buttons to change when the mouse rolls over them? Do you want a copyright statement at the bottom of your pages (recommended)? Do you want a Flash movie added to your Web site? Message board? Polls? Any other special features? Add these to your 'Other Thoughts/Ideas' worksheet. Once you have filled up your journal with your thoughts and ideas, it is time to hand it over to your designer along with the copy (text) for your pages. Your designer will be most impressed with the information and clear insight you're able to provide. You'll also save a lot of time by clearing up questions regarding your design before they ever crop up. Just like creating a plan for your business strategy or marketing efforts, creating a plan for the creation and design of your site is highly recommended.
This post was originally published on May 13th, 2004. As others are writing about the topic, I thought bringing it out of the archives would be worthwhile. A little recapThe idea of placing multiple states of buttons and other elements that are used in background images took its roots, I believe, from Pixy's Fast Rollovers. The CSS Zen Master extended this to another purpose in CSS Sprites: Image Slicing’s Kiss of Death. Didier Hilhorst came up with a nice application of this method, and I worked it backwards in Responsible CSS - Recycle your background images. The idea behind the 'sprites' method can obviously be extended to any html element, and there are tangible benefits for doing this, just as long as the designer does his or her usual homework. Benfits of using the 'sprites' methodWhat are the possible the benefits of using this method? Essentially it lies in faster download times for your web content. Readers of Andy Kings book, Speed Up Your Site: Web Site Optimization will notice that this method reduces http requests and makes more efficient use of the data packets used to transfer files to the users computer, and that that is a good thing. Packet size and http requestsFrom Web Page Design and Download Time, by Jing Zhi of Keynote Systems (seen here - pdf), cited in Andy's book:
They also found that it was the number of packets and not necessarily the overall size of the page that was important. If a packet could hold 1460 bytes (the figure given in the article) and your object was 1600 bytes, it would require two packets. They found that this object would transfer at the same speed as another object that was greater in size but still fit in two packets. Potential payoffThe potential payoff for using this method versus individual images, then, is a faster download time due to reduced number of packets and fewer http requests. Reducing http requests is easy. One file instead of two or three etc. is simple. But packet requests? That depends... An exampleThe number of packets sent will depend on the size of the file and the users internet connection. As an example, lets look at the fiftyfoureleven.com logo at the top of the page. When this design was first being coded, that link consisted of two 3.34kb images, one for the link state and one for the hover state. Now, by using one image that contains both states and simply bumping it back and forth depending on the hover state, that has been reduced to one 5.35 kb image. Right there is a savings of 1.33 kb. Good news. Now, for arguments sake lets say that a packet can hold 1460 bytes (packet size for connections greater than 128kb/s = 1500 bytes -40bytes for tcp/ip headers). The two image method used 6 packets, 3 for each image (3.34/1.46, rounded up). The single image method uses 4 packets (5.34/1.46, rounded up). Things are looking good. How to optimizeIn his alistapart article, Dave refers to the image that holds all of the sprites as his 'master image'. The key to benefitting from this method is to ensure that the file size of your master image isn't a bloated equivalent versus the sum of its pieces. ConclusionGreat benefits can be realized when combining a master image from slices that fall well below the size of one packet, as that unused packet space goes wasted. After doing a little more research, it seems that packet size can vary depending on the connection rate. That being said, it may be rather difficult to come up with a firm rule here. To play it smart and safe, try and:
This isn't exactly groundbreaking advice, however having seen the results acheived with the logo on this page, it can be seen that using the sprite method versus individual images at minimum does reduce http requests and even further it can reduce file size which in turn can reduce the number of packets sent. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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