Choosing A Color Scheme



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When you begin the design of your Web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all. In fact, it's hard.

One of the pluses we have as Web designers is that millions of colors are at our disposal. Unlike the print world, we do not have to pay for each color we use. If we want to use a specific hue of yellow, for example, all we need to know is the hexadecimal code for that particular color.

One of the pitfalls of having millions of colors to pick from is that some people go crazy and use every color imaginable on their Web site. This is a big no-no. Not only does it look unprofessional to use 20 different colors on your home page, but depending on the colors you choose, your page may not be readable.

It is extremely important to pick hues that complement each other. You will want to use a background color that contrasts well with the color of your text. People are used to reading black text on a white background. I keep this fact in mind when I design my clients' Web sites. Although I have never stuck with the black and white color scheme, I try to use a dark font on a light background. It makes for easier reading and a more pleasant experience for my visitors.

Color affects our emotions. For example, the color red makes us hungry. If you're on a diet, it wouldn't be a good idea to set your table with a red tablecloth!

Colors like blue and green are cool. Have you noticed in the summertime how sitting in a blue room automatically makes you feel refreshed?

Yellow is a wonderful brightener. It is cheerful and warm--like the sun.

When using colors on your Web site, you need to consider the mood you want to create and the audience you are designing for.

If you are designing a Web site for children, red is an excellent color choice, because it attracts the eye and stimulates our metabolism. Red is cheerful and exuberant.

Blue is an excellent choice for a business site because it exudes professionalism, wealth and power.

If you are designing a Web site for a nature group, greens and browns are natural choices because they are colors that are commonly found in the outdoors.

Another important consideration when choosing color schemes is cultural differences. For example, black is the color most commonly associated with mourning in the United States, but in Japan, white symbolizes sorrow. In Malaysia, green is associated with disease, and red symbolizes anger in Indonesia. As you can see by just these three examples, color is interpreted quite differently depending on the country. You must be careful if you don't want to insult your visitors.

Choosing an appropriate color scheme for your Web site is extremely important. Your color scheme must be carefully considered because the wrong choices could adversely affect your visitor's experience at your Web site. You only have one chance to make a good impression. Don't blow it!

For more information about choosing color schemes, visit the following resources on the Web:

The Color Schemer
http://www.godigitalstudios.com/www/color

Clear Ink's Palette Man
http://www.paletteman.com/

Project Cool Developer Zone
http://www.projectcool.com/developer/reference/color-chart.html

VisiBone Web Design Color References
http://www.visibone.com/color/



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Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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