Common Advertising MISTAKESGet Web Design Tips and Tricks on mps-web-design.com. Common Advertising MISTAKES topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
One of the mistakes most often made, is not looking at your product or service announcement from the point of view of your customer. Stand back and look at what you are offering, how can you present that service or product in such a way that it will appeal to you. If you are offering a service, why should someone buy it from you, rather than the other 1000 people offering that same service? Sometimes it's a little tough to be objective when looking at your own ad copy. I look at ad copy everyday and to be honest I'm really shocked at some of the things that I see. I'll save space here by not repeating all of them. Rather I will list a few ways to get your offer, be it newspaper,direct mail or e- mail, thrown in the trash immediately. There may be some things here you don't want to hear or believe, but take my word for it the things I'm listing can make the difference in success and failure. I will talk only about your initial contact advertising, follow up contact takes a completely different tack. Listed here, not necessarily in their order of importance, but rather in the order in which they can get your message trashed are just a few of those Mistakes. 1. Not addressing your offer to the recipient. (I know, you can't take the time to address all that mail)I would say at least 50% of the people receiving e-mail not addressed specifically to them, will immediately hit the delete key. If your offer is so fantastic that you can loose 50% of your audience right out of the gate, by all means send out mail with your self, both as the sender and the recipient. Or addressed to friend@whatever.com. You get the idea. You will also find this tactic addressed in the anti spam legislation. ( Note: This does not apply when sending mail to an opt in list. ) 2. Using a vulgar or unrealistic sender address, I'll leave the vulgar to your imagination. As far as the unrealistic, dontmiss@this.com or just4u@me.com again you get the idea. You will also find this tactic addressed in the anti spam legislation. For the sake of ease (math was never my long suit) let's say this tactic looses you another 10%. 3. No Subject or a subject that causes an immediate delete. Now what could be a subject that could cause that? Well, how about. EARN A MILLION DOLLARS WITH JUST 1 TIME INVESTMENT OF $20. 00 or any variation of that theme. Again you get the idea. Now you may well be saying to yourself, but that's what my program offers. That's wonderful, but in order to get someone interested in that program, a different approach is needed. Something like:Income Opportunity 5 minutes of your time could be the difference. or:Home business opportunity! Let's Talk. What can a grandiose subject line cost you, we'll say another 10%. 4. The cc: field filled with dozens of addresses or the To: field for that matter. If you need to send the same e-mail to more than 1 recipient use the bcc: field. If your mail program does not offer a bcc: field GET ONE THAT DOES! There are so many reasons for this it would take another entire article to address all of them. But the main one in my opinion is you do not have the right to advertise those addresses to the world. It is very bad netiquette. You loose another 10% 5. HTML other than url's. There are many, many people out there that don't have the $10,000 set up that you have, and their mail programs DO NOT translate HTML into anything but gibberish. If you want your message to be read, write and send it in plain text. The percentage here is probably higher but again we'll say 10%. 6. Sending e-mail the size of War and Peace. Here again there are a number of reasons not to do this. Besides the main one, there are a lot of people out there that are limited in the amount of space their mail server will allow. Mine (yes, I still maintain one of those free addresses) for example is 2000k. When my inbox, saved mail and drafts exceeds that amount my mail STOPS. Not 1 day goes by that I don't receive at least one 75 to 100k e-mail. 20 of those and I'm out of business. The other important reason, the recipient just won't take the time to read a book in there e-mail. A message of that length needs to be on a web page. Opp's we lost another 10% Ok, let's examine what happens when we make all those mistakes in sending out 1000 of our e-mail ad's. Right off the bat we loose 50% by not addressing our offer to the recipient. That reduces our mailing to 500. We loose another 10% for our return address. Were down to 400. 10% more for no subject, now were at 300. We decided to advertise those addresses our up-line sent us to the whole world and lost another 10%. Now were down to 200. Our new e-mail program is really neat and we put flowers and red, white, and blue stripes on our outgoing messages, now were down to 100. We had such a great story to tell and we were just so excited about all the neat stuff we spent 2 whole hours writing down every detail. You just lost your last 100 potential customers. Granted, I have never received a single e-mail that contained all of those mistakes, but it only takes 1 or 2 to significantly reduce your response rate. You can't afford to let all your efforts and hard work go to waste by making these easily correctable mistakes. 'Your Success Is Our Success' jbp
I came across the article from Nicholas Carr's post Should the Net forget? This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no? Nicholas states that:
The result is that:
In SummarySo, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple. There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Establishing your Internet Presence IntroductionThis article shows you what is involved to get your own website up and running. This information can help you with preparing the requirements for your website. Having well defined requirements will result in a better website while making it easier for both you and the web designer to whom you outsourced your project.Outsourcing your web development projectYou are planning on outsourcing your web development project, right? A mistake commonly made by small businesses is to think that… 2. Internet Tip of the Week: First Impressions By Bob Osgoodby First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop the ball.Putting up a web site is not a difficult task, but designing a good one is, and if you don't pay attention, it might be working against you. Think about it, the web site is not only the first impression of you and your business, it is … 3. Planning A Winning Website Before you begin to build a site, you need to determine the purpose of your website. Your primary objective when you are planning your site is to be able to identify what you want visitors to do when they visit your site. In other words, what is your site’s purpose? Generally speaking you will want your visitors to take one of the following five actions:Purchase a product or service Provide contact information Download a white paper, datasheet, or other promotional materialsJoin your newsletterC… 4. Maximising Web Site Viewability - Resolution This is my second article on maximising web site viewability. Analysing screen resolution data.With so many different configurations internet users have their computers set up with, it can be difficult to decide how web sites should be configured so that it is viewable in as many configurations as possible.So in the last 6 months i have been logging the statistics from my web design site to achieve as accurate a result as possible to answer this question.The results are interesting reading and i… |
||||
