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Those of us trying to do business on the Internet are constantly bombarded with information, statistics, and marketing advice. Go to your target market. Claim your niche with your 'unique selling position.' Promote your brand. Develop a web 'community.' Publish a Zine. Provide worthwhile content. All of it, good advice. But these marketing gurus leave out a very important and indisputable fact. People want to be entertained! And they don't want to have to work to enjoy their web experience. The success of television, a completely passive activity, attests to that. So, what should be done? How do we keep our audience long enough so that we can tell our story and promote our product? Streaming media provides a vital answer. It has a 70 percent click-through rate for content, a 60 percent click-through rate for advertiser information, and a 49 percent 'buy' rate for online merchandise. Those statistics, provided by Carton-Donofrio Interactive, are proof of the success of streaming media when it is used in a creative and content rich environment. What is streaming exactly? Streaming promises quick access to crucial audio and video content without the aggravating wait for files to download. Downloading requires that files be sent to the user's PC in their entirety before they can be played; MP3 audio is a perfect example of this. The files then remain on the user's machine until they are deleted. Streaming continuously sends these same files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine. How can we use this exciting technology to create 'stickiness?' The possibilities are endless: 1. Coaches and motivational speakers can utilize it for instruction and team building. 2. Lawyers, CPA's, and other professionals can enhance their sites with timely client messages. 3. The intricate product features of machines and 'widgets' can be demonstrated. 4. Resorts can showcase their most desirable features. 5. Realtors can market multiple properties efficiently and at reasonable cost. 6. Clothing retailers can have fashion 'events' and showoff new items and services. 7. Furniture and antique dealers can highlight unique product details. 8. Human Resource professionals can use it to enhance corporate sales sites for remote sales forces and clients. 9. Non-profit organizations can use it to explain their missions. 10. Charities can use it for soliciting donations. The quality of your streaming presentation will only be as good as the quality of the source material for which it was originally created. This is extremely important! (You can't expect a videotape with bad color and contrast to look better in a stream than it did when you played it on your home VHS machine.) The company that you select to do the encoding and compression of your media should be able to provide you with good guidelines for your original production. For example, we always tell our clients that too much movement on a videotape will cause blurring and 'smeariness' when the video is streamed. (As bandwidth continues to improve, many restrictions that exist today will disappear.) Your streaming vendor is the best source of information regarding tape formats and the equipment required to create the original production. Streaming media is already being used effectively by a number of industries and organizations that are striving to stand out in the crowded Internet business world. Streaming media still has its limitations especially in the area of delivering full- screen, full-quality video. But most of the big players on the Internet, even those in head-to-head competition for the fast-growing streaming audience, know that as bandwidth continues to improve, streaming is inevitable. Streaming media advertising substantially increases brand recall, brand awareness, and positive brand perception. This really gives you the opportunity to deliver a powerful message about your products or services. It is affordable, exciting, and inviting. It creates the 'stickiness' that keeps your web visitors at your site and gives them that extra incentive to click on the 'Order Now' icon.
Colour is not something I have spoken about before on my daily audio tips. However it is something I have blogged about in the past. Colour is an amazingly controversial subjects and the causes many design projects to be delayed. The reason for this is that colour is so subjective. Our opinions about colour can [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. PRINTING INNO-VENTIONS During the early times, when machines were not yet capable of doing human chores, the art of printing was done by hands. Everything has to be written. Imagine working and doing things manually like writing your report and having to rewrite them over and over to make copies. Pretty exhausting, isn’t it?But then, the typewriter made a dramatic appearance in the printing industry. Although slow and manually operated, it was considered as one of the greatest invention that time. Making writing an ea… 2. How to get your brand out there A brand is what your customers associate with you and your company. When people see a certain brand, they can immediately connect it with the good, even bad, things that a company has provided for them. Building a brand takes time and patience. With all the others who have already made a big name for themselves in different fields, beginners would really not find it easy to compete with them. Customers are used to getting what they have tried and tested for quite some time. So for newbies, a lo… 3. Website Directory Redesign Case Study By Lance Winslow When redesigning a website for your company you must look to simplify it and keep it simple as possible for web viewers. We are dealing with an ever-increasing click savvy Internet Surfer who has things to do and websites to go to. Often it makes sense to look at keeping your home page uncluttered to attracted surfers and keep them surfing on your website. One recent and interesting design case study was on a Website Directory for online article writers, Ezine Editors and readers of informatio… 4. Ten Secrets for Building a Winning Web Site A professional-looking web site goes a long way to establishingyou and your product as legitimate and trustworthy. It doesn'thave to be fancy (shouldn't be, actually), but a nice, cleandesign is essential.1. Keep the design simple. Period!2. Maintain a consistent style throughout so visitors always knowthey're on the same site. This is a very basic rule that must notbe ignored.3. Make sure your design looks decent on older versions of bothInternet Explorer and Netscape Navigator. Archived versio… |
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