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First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate -- “Perception versus Reality.” I say that perception is someone’s impression of reality. And sometimes... no matter what is reality, you just can’t change people’s perception of a situation or thing. Let’s define these words...(im·pres·sion) noun: a characteristic, trait, or feature resulting from some influence; the act of impressing. (per·cep·tion) noun: a result of observation. To make a long story short, “Yes, design does matter!” • When you meet someone you hope to date, don’t you want to make a good first impression? You want to be in nice clothes, have your hair just right and be in the right place at the right time. • When you shop for books at the bookstore, doesn’t the nicely designed books attract your attention... let’s be honest, we do sometimes judge a book by it’s cover then read on for content? • When you meet people, don’t you give them a firm handshake? Why do you do this? Because you want them to know you are confident. • When you attend networking events and you hand people your business card, you don’t want to say, “These are just my temporary business cards.” I’ve heard this many times at networking events. You lose credibility and your ego and confidence gets deflated doesn’t it?! Your website can ruin or build your credibility. Which would you prefer? People can judge how professional and/or serious you are about your business when they start looking at your website (or any other marketing materials they get their hands on). Online (on the Internet) you have only a few seconds to impress your visitors before they make a conscious decision to click away or click for more information. So help them make it easy to click for more information. You should put the same effort and attention in your marketing materials (business cards, letterheads, postcards, direct mail, voice mail greeting, etc.) as you do for growing your business. So if you decide to (re)build a website, remember that impressions online should compliment what you’d like your potential and current customers to remember you by... as if you had met face-to-face. To illustrate the before & after on how Design Matters, download the full article at: http://tinyurl.com/3kxdx
It is not enough to create strong calls to action on your website. If the user doesn’t understand the benefits of completing that call to action they will ignore it. Before you call a user to action, first clearly describe what they will receive in return. Take Skype for example. Skype has a very clear [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Discover How To Make Your Web Design Easier By Alexander Marlin Whenever I thought of web design my face would frown, I just hated the fact that I had to do any kind of web design. I just couldn't see why web design was simple for others and not for me.Well, that all changed when I discovered this simple program, a web design machine made for those who just don't understand that you can do it yourself if, you would only keep your web design as simple as possible.Since using this program I have been able to launch two websites with my own web design style w… 2. How Your Business Can Win Online By Peter Simmons There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.Company X is a small family run roofing company. They repair, install and insulate roofs. They spend a lot of time and money advertising in the press and exhibiting at consumer shows and events to attract new customers. They are visibly committed to their… 3. Web Site Design: Pulling Them In Deeper Good web sites take full advantage of the features of HTML (and the various client- and server-side scripting languages), which allow pages to be linked together at will. You need to remember that your web site is not a book, a poster or a brochure - it is a web site. By taking full advantage of this fact, you can increase the time people spend reading your pages, looking at your images, listening to your sounds, and possibly purchasing your products.Some people actually debate the need to keep … 4. Web Design - 7 Key things to avoid A search for 'web design' on Google returns more than 325 million results. So how do we start eliminating all these so called designers? Here are a few of the most common shortcomings.Watch out for: 1. Templates 2. Subdomains 3. DIY Hosting 4. High Renewal Costs 5. Poor Coding 6. Inaccessible Design 7. Advertising / Self Promotion1. TemplatesWatch out for designers offering you a choice of templates. This not only means that they're doing no new design work for their fee but could also have an a… |
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