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DIY (Do-It-Yourself) ›› Knowledge is Power I highly recommend reading and learning about graphic/web design. It’s a good idea in a long-term sense whether you do design projects yourself now or hire in the future. You will be able to communicate more effectively to your graphic professionals when your business is ready to outsource. By learning design techniques, it will help you organize how to present your image to your target market. The most important lesson to remember is if you start your design project, don’t forget about Quality. I may not call myself a copywriter, but I do write my own content and persuasive marketing materials... But I feel fairly confident about my copy because I have taken steps to learn about writing copy that sells and you can do the same for design. Read books. Take classes. Learn the software. ›› It’s an affordable route Nothing is more affordable that pulling up your sleeves and doing it yourself especially if you don’t have a budget to spare on outsourcing. ›› It gives you instant gratification It’s nice to have control and once your learn the tricks of the trade, you can pat yourself on the back for a job well-done. Hiring a Professional ›› How much time do you have? Designing your marketing materials(website, business card, stationary, ezine, postcards, etc.) is not just about learning about the graphic design software and, in the case of web design... learning HTML. Your designer will know how to harness color theory and how to organize your content & information to readable chunks, allow your viewers to focus on the important benefits, evoke a certainfeeling or thought, and add supporting graphics that clearly and effectively communicate your message. ›› Don’t you want to concentrate on business? When you are a small business, you probably play the role of sales, customer service, accounting and need to concentrate on strategies to build business. Hiring lets you make the decisions to take your business to the next step, communicate your wants/needs but then hand it off to someone who can effectively and productively implement the project. ›› You do care about quality, right? You get what you pay for. A quality designer will only want the best for you and your business. They live off long-term relationships and want great testimonials from you. ›› Don’t think “service provider”. Think long-term partnerships.
I came across the article from Nicholas Carr's post Should the Net forget? This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no? Nicholas states that:
The result is that:
In SummarySo, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple. There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 21 Reasons Why The Next Site I Visit Could Be Yours You spend so much time promoting YOUR site, but why, exactly, doYOU VISIT someone else's?The other day, I re-visited all of the sites I had been to thatweek (using Internet Explorer's History option). I asked myselfthe simple question: 'Why did I visit that site?' And I came upwith 21, yes 21!, reasons why I visited a particular web site.Now if they are reasons why *I* visited a site, they could wellbe reasons why I (or someone else) would visit YOUR site!So here are some reasons why I visit a w… 2. The 7 Deadly Sins Guaranteed to Get Your Website Banned! The 7 Deadly Sins Guaranteed to Get Your Website Banned! By Dan Foley Brothers and sisters I have sinned! I have been a sinner! I didn't know I was sinning but the great Search Engine Spirits didn't care. Don't let this happen to you! In reality, I didn't commit all Seven of the Deadly Sins, but you don't need to commit more than one to get banned. The First Deadly Sin - Don't Hide Text When I first started one of my websites, I used a template from a large template company. There was nothing w… 3. Developing An Effective Physical Therapy Web Site By Jim Ray Physical therapists have unique web presence needs. An effective site must:* Introduce the practitioner, and outline his or her style of treatment;* Provide straightforward content establishing the practitioner’s credibility;* Review services and common procedures performed by the practitioner;* Inform the prospective client of the features and value of selecting the practitioner as a service provider;* Offer immediate contact options, including a web e-mail form;* Display office locations co… 4. Designing A Website That Sells Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn’t and neither would you. Your website is your grocery store; your car lot. You must have an atmosphere that is pleasing to buyers. One that tells that buyer that you are not an amateur, but instead a trained, seasoned professional. Your site is a direct reflection of your product and that is why that hav… |
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