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write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Draw your specific audience's attention with compelling headings that include benefits that will solve their problems. 1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors. 2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page. 3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy. One author changed his copy from 'Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips' to 'How to Buy a Car at $50 Over Dealer Cost.' He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. When he changed the title, sales increased by over 300% in 48 hours. 4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy. Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year. 5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products? Check your offer. Did you include a freebonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout-- how you lead the prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, typestyle, and copy. In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board. 6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your 'gold' in seconds. At the end of each free article your offer, include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place. 7. Don't worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp. You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, repeated buyers.
Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years. This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style. Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time. What things have you done to find extra time? Please, share below!Here are three things that, in the last year point five have helped us find some extra time.
So what solution have you implemented lately to buy you some extra time? Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Set Your Website In Order One thing that will kill the potential for a website is thelack of order for the web pages - especially the homepage.If you're going to design your own website, be sure thatyou find a pattern that will be appealing to your visitorsand design your website to follow the pattern.You'll be amazed at the difference between the success ofan organized website and a disorganized website.Here's why:The organized website clarifies purpose and grabs theattention of the 'target' visitor right from the start… 2. Use Creative Tools for Effective Website Redesigns By Stephanie Diamond Redesigning your website to take advantage of new opportunities and solve problems can be challenging. Different political groups jockey for position and new ideas get shouted down or lost due to employee popularity or ranking. A technique that can strip away these “human” factors can make a big difference when planning and strategizing.In the late 60’s Tony Buzan developed a technique he called “Mind Mapping” to make use of the latest in brain research. His goal was to help people use all … 3. HTML Tips: Easy Ways to Make Your Website Sizzle By Anne Ahira HTML (Hyper Text Markup Language) is the first building block of the Web. Learn everything you need to know with these resources.Beginner's Guide to HTMLFrom Webdeveloper.com, an introductory tutorial that walks you through the creation of your first Web site.Dmitry Kirsanov's Top Ten Web Design TipsA collection of tutorials, Web page design and layout, and general advice distilled from Dmitry's experience as a Web site designer. Though written some years back, his advice is still on-point and… 4. 7 Top Ways to Avoid Link Theft If you have a link directory on a website, how do you stop link theft by sites that don't link back, or trick you into thinking they do ?Whether link theft is anything to get concerned about depends on how many links your website has, the quality of those links (Google Page Rank) and how many of those links you lose. Search Engine Ranking is certainly something that's becoming more dependent upon the links to your website.You might be forgiven for thinking that when a website no longer links bac… |
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