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marketing and promotion sites and was somewhat surprised at how many were making what I consider, basic design mistakes. How many of the following apply to YOUR site? Difficult to see from the top half of the page (ie, that part that first comes into view in my browser window) exactly what it is that the site is meant to be promoting. - if it is not clear from what can be seen in the browser window the average visitor will move on. - some sites were so full of banners, news headlines and various other links that it was impossible to know what they were offering. Some were in fact offering marketing services, some provision of news services, while others were even offering web design services - no thank you! At the top of your home page should be a headline/paragraph which answers the visitors most important question 'What's in it for me?' What is this site offering that will improve my business? Make my life easier? Earn me some money? Provide the answer to my question? Loads slowly - if visitors have to wait too long for the site to download, the chances are that they will close the page and move on. If you must have lots of graphics on your site, use a gif optimisation tool. Flash presentations - they are great if you are doing an offline presentation to a captive audience, or if your visitors are coming to your site for a specific reason - but if you are hoping to catch the casual visitor, don't bother - or at least offer them the opportunity to be able to skip the presentation. No e-mail address (or at least very difficult to find) - what do you have to hide? - Why do you not want anyone to contact you? I appreciate that publishing an e-mail address, leaves you open to the possibility of spammers, but it just might bring you some customers! No 'about us' page. It helps to build confidence if there is a small section detailing the names of who runs the site, perhaps with a small biography and even a photo! Let your visitors know that they are dealing with a real live human being who has enough confidence in their site to be proud to put their personal details on it. No contact details. As with the above, at the very least you should show a company name and mailing address, together with an email address and possibly a contact telephone number. So to summarise:- Tell your visitors clearly and quickly what your site is about, with a fast loading front page that has a clear benefit statement at or near the top, answering the question 'What's in it for me?' Have a means for your visitor to contact you easily - they may wish to buy from you! Build visitors confidence by telling them who you are, where you are from and a little about your previous business experience. I have to go now and check my site - ensure that YOU check YOURS!!
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More Articles:1. Website Conversion Secrets Revealed By Ewen Chia In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.The crux of this strategy resides in the concept known as website conversion, and how it can make you tons more p.rofits with much lesser work.In essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers... and the best way to … 2. Web Publishing Guide for the Beginning Entrepreneur (Part 1) By Rick Tanzo The best things don't come easy. - QuotedThe finished web pages in your hands could be likened to a painting by Michelangelo without the Sistine Chapel. In your case, the Sistine Chapel would be the web server to host your web site masterpiece.This is the first part of a series of articles touching on various aspects of publishing on the web. In this edition, we will dwell on the aspect of domain name and web hosting.Domain Name First, you need to register your domain name. FYI, a domain name … 3. Web Site Professionalism? What Is It? By Radhika Venkata Your web site should be-visitor friendly to navigatesearch engine friendly for the crawlersAutomated with ecommerce and subscription forms...Your visitor should get the feeling that you know your 'stuff'.Here are few tips to show your web site professionalism:1. Uniform Layout and colors:When you see Arial font on one page, Verdana on another or some other on different page and top menu navigation on one page and sidebar navigation on another... How do you feel about the site? Immediately what… 4. Why Re-Design Why Re-Design?My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will als… |
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