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What dollar amount does your web site contribute to this $316 billion dollar trend? Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers? Do you hate your web site, your web developer or your entire IT department? Do not despair! You are not alone! A great web site is crucial in order to effectively communicate to a business’s target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business. A poorly designed site will not generate desired revenues and could even produce negative results if it sends the wrong message to potential customers. In a 2003 survey of major corporations from Ford to Wal-Mart, 20 corporation sites failed to meet Forrester’s standards for usefulness, clarity or content. Because a visually unappealing or difficult to navigate site will discourage return visits, many companies have decided to update their site. After it’s re-launch in 2003, Macromedia Inc. saw it sales per site visitor jump 67%! We have divided companies into three categories based on their level satisfaction with their web site. 1. Happy…But – They are happy with what they have but want to keep up with industry trends and continually update their site as their company grows. A study conducted by the Wall Street Journal found that larger companies have a “wild card” provision set into their yearly web budget. Every year their budget includes routine upgrades, maintenance, new projects and “wild card” money set aside for the latest and greatest application or gadget that may come down the pike. 2. Transitional - They have outgrown their site and want to upgrade and expand their web presence. 3. I Hate My Web Site - You need help! Did Uncle Bob develop the site? Maybe your neighbor gave it a try. Or maybe you spent good money on a professional firm but are still not happy with the results. Try the quiz below. You may want to consider making improvements to your site if you answer “no” to several of the following questions. Is Your Site: 1) Easy to navigate? 2) Detailed and comprehensive? 3) Visually appealing, professional and pleasing? 4) Up to date? Does Your Site: 5) Have a unique style or original graphics? 6) Have a consistent theme and convey the central message? 7) Load web pages quickly? 8) List company contact information in an easy to find place? 9) Use correct spelling and grammar? 10) Have a site map? 11) Make it easy to get back to the homepage? 12) Have a way to email the company for more information? 13) Pull up images correctly (i.e. contains no broken images)? 14) Pull up all pages and websites correctly (i.e. contains no broken links)? 15) Have an appropriate text to image ratio? 16) Have streaming audio and video? 17) Print pages without losing any of the text or cutting off part of the page? 18) Translate into other languages? Do you: 19) Have control over the content and have the ability to make changes? 20) Have an e-newsletter marketing system? 21) Have e-commerce capabilities? 22) If you have e-commerce, can customers easily purchase your products or do they get frustrated and leave the site before completing the transaction? ErrorDoctor: 5,000,000+ Users Worldwide! - Add ErrorDoctor to your Review Site and watch the sales come in! Email 2,900,000+ Recipients Daily! - 100% Spam Free Targeted Bulk Email Service! Instantly Increase Your Sales by 1900% Guaranteed! This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 10 Tips For Running A Well-Oiled Business Site! 1. Address your targeted audience on your businesssite. Example: 'Welcome Internet Marketers'. Ifyou have more than one, address them all.2. Make sure your content and graphics are relevantto your web site's theme. You wouldn't want to usea bird graphic on a business web site.3. Alert visitors by email when you add new contentto your web site. This will remind people to revisityour web site.4. Offer a way for visitors to contact you on eachweb page. List your email address, fax number andphone n… 2. Content - the Key to Long Term Success By Valerie DuVall Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. In fact, content can do more to build your business and profits than just about any other resource or service available.Following is a list five ways that good content can instantly take your site from obscurity to a traffic generating, list building machine.1. Search engines li… 3. Breathe New Life Into Your Half-dead Website By Using Words That Sell By Dave Peterson This article may come as a surprise to you.Especially since it is written by a web designer. Let me explain......Rescue Your Web Site from Boring Words and Poor Design.The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's not the flashy animation, and it's not your precious company logo.I'm not saying to remove these elements. Some of them are important. But they're mostly ego-… 4. Valuable Tips for Catalog Printing Basic knowledge is a vital factor to save you money and avoid delays in your printing needs. So to give you this familiarity with basic information and to keep you away from printing dilemmas, here are some valuable tips that you should consider.Let us start with the press types and their distinctions. A web press, which is specifically designed to print rolls of paper, can print extensively faster than a sheet fed press. On the other hand, the intricacy of the web press means more effort to set… |
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