Does Your Site Qualify for a Web Site Award?



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Most entrepreneurs are constantly upgrading
and changing web site content and design.
But how accurate and professional is the content
as a whole?
A great way to find out is to apply for a site award.
.No Kidding! You'll be amazed at the information
you may not have. This includes a broad range
of items consistent with site design.
I started my home business eight months ago and
finally tried for an award about two months ago.
I was rejected of course and the reason was lack
of contact information and a lottery link, plus an
affiliate program not consistent with their idea of
a professional, quality web site.
I did not reapply for this particular award again.
I continued to upgrade and change my site content
and design until a couple days ago when I noticed
an award of excellence on a web site and decided
to try again. This time,I was rejected again, but for
a new reason,
in addition to no contact information or hours of
operation,I had NO PRIVACY POLICY!
This time I took things a little more seriously.I went
to their qualifications site and read them.I do not
know how I went this long without a policy.
The contact information was in my newsletter for
eight months and yet I failed to put it on my web site
because I was skeptical about viewers seeing my
personal information!
I immediately went to my site and added the required
information and then reapplied...My site now carries
a banner for the Award of Excellence for a
Pennsylvania business!

Now if indeed I have held your interest to this point,
hold on for some very important information that will
give you the prestige and your visitors will feel confident
at your site.Take this list the next time you update or
do any changes to your site.

1] Be sure your contact information is on your main
web page.[Company name, your name, address,
telephone and /or fax, and e-mail address.

2] Add your hours of operation.If you are a home-based
business, set the hours to the time you are available.
I set mine from 9am-3pm.EST. [Include the time difference.]

3] Compose a Privacy Policy.I will share mine as a
sample to view.
http://www.homebizandmore.homestead.com/privacy.html
Include your sincere promise to protect your potential
customers from SPAM. Keep their information confidential!

4] Always proofread and edit your content for common
errors: spelling, punctuation, capitalization, sentence
structure, etc.

5] Check to be sure all links work.Links sometimes need
upgrading or a mistake may be made when they are entered.

6] Background and font design are as important as the
content itself. Be sure the background is compatible
with the font color. Never use fluorescent or brilliant font
color, or background.
These shades of color often blind the eyes and make
reading difficult.

7] Although banners are becoming the 'IN' thing on the
Internet, they have their down side.Load time of a page
is considerably slower if the page has many banners.
Visitors will leave the site if load time is slow..thus losing
potential customers.Sites are often rejected for having a
'Banner Farm.' Instead, try writing an interesting paragraph
or two about the link and then link to the site.More often,
than not,a short description will prompt the visitor to click.
Overload of graphics, and clip art are also related.

8] A vital part of any web site are the meta tags, title
description and key words. the search engines will never
find your site, unless you put in these key words. Take a
look at each page and identify these words. You will need
many of them, take your time to assemble the list of up to
150 words, or related words that are used most often.

9] Be careful of the content on the site, such a lottery
games, adult content only, if you wish to apply for an award.
It might come to getting rid of this type of content.

10] Free hosting can often be a downfall as well. You should
have your own domain available at minimal cost if you are
well established. I am still using free hosting, but will
upgrade in the near future.

This list of ten qualities is by no means all that some ask for
when you apply for an award. Some of the tips are not
required, but are necessary for a quality web site.



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Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years.

This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style.

Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time.

What things have you done to find extra time? Please, share below!

Here are three things that, in the last year point five have helped us find some extra time.

  1. Navicat: we moved all of the bits of PHPmyAdmin accesses over to navicat at about the end of 2007 and this was an excellent move. Tonnes of time gained.
  2. TeamViewer: for quick support and desktop sharing with remote staff.
  3. Buying a netbook and using Maxivista and Ultramon: adds two new monitors to my existing setup. I now have a 4 monitor two computer setup which allows me to not only have two more monitors but I can also have open two versions of many of the apps that I use (useful for multitasking with teams etc.)
  4. Moving simpler client sites to WordPress: now that it has one step upgrades and almost doesn't require the use of an FTP client to get up and running on some hosts.
  5. Dictation Software: I have been using Dragon Naturally Speaking for writing some course and blog materiel lately (pre-writing for my new blog). I find this is saving me a load of time and I am getting more written then ever before.

So what solution have you implemented lately to buy you some extra time?



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