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Your website does not stand much chance of selling anything if it pays scant regard to the user. In other words your Site Visitor’s experience, in terms of the following, is what will make your site sell or smell! The following 7 guidelines are all equally important and will determine the success of your website. 1. Functionality a) Functionality is a double-edged sword in that the site must fulfill the users' requirements only if they are your targetted users. You cannot be everything to everybody so just make your site easy for the people you want to please – your target market b) Your site’s design is the interpretation of its functional requirements so unless it's functional it won't win many customers and will probably go out of fashion tomorrow. Therefore your site must function in the way the site visitor expects whilst maintaining a professional look etc. Functionality also includes automating routine tasks eg producing online docs, taking orders, triggering e-mails etc using forms & scripts 2. Content Content is King and must be meaningful, interesting & viewable in an acceptable font & color. Your site’s content must also be kept fresh and updated frequently to maintain interest in the site and repeat visitors. The use of RSS can help deliver fresh content to your site on a daily basis. 3. Navigation Site Navigation must give your site visitors an indication of where they can go on your website and how they can get there. The navigation must be; clear (must look like navigation), consistent (the same on each page), predictable (style & location on the page eg lh side bar or top bar) and must lead to obvious content (navigation bar descriptions must be accurate) 4. Load Time If your site does not load in less than 12 seconds, the chances are that your site visitor will have given up waiting and closed the page. A lot of viewers access the net with dial up connections so you need to ensure that your pages load within the time frame for a 56.6kbs modem. Therefore a web page has to be designed in the ‘slimmest’ way possible so as to minimize load time. Clean code also better for search engine spidering & bandwidth saving, ie the cleaner the html & css the less the load on your server. 5. Usability Your site may look great but if it’s difficult for your visitors to figure out how to buy what they are looking for it’s usability is not up to scratch. Usability refers to the ease with which your site’s user interface can be used by its intended market to achieve its objectives. Usability incorporates many factors: design, functionality, structure, information architecture, and is a combination of good planning, good content and good design, putting yourself in your visitors’ shoes, anticipating their needs and requirements. 6. Graphic Design In order to create an aesthetically pleasing look for your website you will need to use graphics, pictures, images & logos as a text heavy page is certainly not easy on the eye. Web safe colors should also be used to add to the overall effect. Remember to bear in mind that graphics (jpeg or gif) need to be of an appropriate size and compressed so as not to compromise the page loading speed. 7. Compatibility It is vitally important to design your site so that it is compatible for all browser and screen resolutions as you don’t know what browser and resolution your site visitor will be using. This is important because pages that look fine in IE often look totally different in Firefox and pages look great at 1024x768 can be squashed up and overlapped at 800x600 Therefore to maximize your website’s potential ensure that the above guidelines have all been employed. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Make it Clear What Your Website is About By Rick Hendershot Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2. Not making it obvious what your web pages are about.Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view.Many marketing people confuse their own concerns with those of their potential customers. For instance they think that … 2. OpenSource and OpenSource Template What is OpenSource?Open Source Initiative (OSI) is a non-profit corporation dedicated to managing and promoting the Open Source Definition for the good of the community, specifically through the OSI Certified Open Source Software certification mark and program . You can read about successful software products that have these properties, and about our certification mark and program, which allow you to be confident that software really is 'Open Source.' We also make copies of approved open source … 3. Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost Ever since businesses realized that the Internet the ultimate resource to reach more people in less time for less than most other marketing mediums, business owners have been asking how can I get my business online and thus in the global marketplace. This question was answered with many solutions to include “my son took a web class in school, he can do it”. Well let’s look at the seven different ways to put your business online and the pros and cons of each. Do It YourselfThe first way would be … 4. … |
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