Double Ad-Trackers It's Not as Crazy as It Sounds Here Are 7 Reasons Why?



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A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy.

The Type of double Ad-Tracker this article discusses is where you have a Re-Direct Link from your Domain Pointing at a Re-Direct Link from a 3rd party weather it is free or Paid. Here is an Example of a Double Tracking.

  • Step 1 Build the Free Tracker

    Build the Free Ad Tracker (http://www.AdGizmo.com/track.php?17869) and have it point at the Web Site we actually want to display (http://www.trafficninja.com/article-submit.html)

  • Step 2 Now for The Double Track

    Now use your Mange re-directs from the C Panel of your domain to point a re-direct at the Free Tracker. In this case http://ewguru.com/doubletrack will point at http://www.AdGizmo.com/track.php?17869

We will now explore 7 Reasons why you should Create Double Ad Trackers.

1 - Free Trackers Go out of business

Actually Paid trackers go out of business too. When I was looking for a Free AD-Tracker to use as a Demo for this Article I actually came across more Free Ad tracker Services that were out of business then were in Business.

2 - You Change Your Service.

There are many excellent Places to buy Paid Ad-trackers from. The problem with paid ad-trackers is that once you sign up and set up 100's of trackers you are reluctant to change your service. If you use Double Trackers you could simply point to the new tracker and the problem is solved. See Cascading Trackers below for details on how to do this.

3 - More Control

Some Ad tracking services especially the Free ones require you to have your web site approved. If you need to Point your tracker at a new URL you may face a delay unless you use double Trackers.

4 - Cascading Trackers - Oh no not the Triple Tracker

Lets Say you want to Redirect many URLS to http://free-Redirect

You Build a Page called http://the-Redirect and Point it to http://free-Redirect

You now Point all you other Redirects to http://the-Redirect so http://the-Redirect1, http://the-Redirect2 ...are all pointing at http://the-Redirect. Now if the URL of http://free-Redirect changes you change http://the-Redirect to point to http://free-Redirect-new and all the URLS that point to http://the-Redirect should still work with no change.

5 - Trackers go down for maintenance

If a Tracker goes down for maintenance, right after your expensive ad campaign starts you will be very thankful that you have a Double tracker. You simply Point your Top Tracker to a new working URL.

6 - Brand your Web Site

You get your URL displayed all over the Internet. Not the URL of some Ad-Tracking Service.

7 - Search Engines

The Search Engines see your Domain's URL all over the Internet not the URL of an Ad-Tracking Service.

Now that you see how easy it is to use Double Trackers and the extra benefits they give you it's not so crazy is it!



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I came across the article from Nicholas Carr's post Should the Net forget?

This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no?

Nicholas states that:

With search engine optimization - or SEO, as it's commonly known - news organizations and other companies are actively manipulating the Web's memory. They're programming the Web to "remember" stuff that might otherwise have become obscure by becoming harder to find.

The result is that:

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.

In Summary

So, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of articles that contain errors or were never followed up, but now people may suffer from these mistakes and lack of integrity.

What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple.

There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening.



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