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Keep Pages Short -- Especially Your Home Page * Put important content at the top of your pages so it's visible on the screen. Users may not scroll through lengthy pages. * In general, limit the length of a web page to two screens. * Split up long pages into several pages. Layout * Use left aligned text rather than justified text. * Write short paragraphs (4-5 lines). * Indent the beginning of each paragraph in sales letters. * Limit the width of your web pages to fit your visitors' monitors. Your visitors don't want to scroll left to right to see your content. * Keep the look, layout, navigation, typefaces, and colors consistent on all pages. Break up Copy * Break up long text with white space, color, columns, lines, and graphics. * Break up copy into easy-to-read sections * Use subheadings and bulleted lists to highlight benefits. Colors * Use color sparingly. Too much color can be distracting. * Select a background color that contrasts with the text color to make your content stand out. * Avoid blue backgrounds when using blue links (the standard link color). * Avoid dark backgrounds. Dark text on a light background is easy to read. * Avoid text on multi-colored background images. Such background images will decrease the readability of your text. * Use web-friendly colors. Colors that look bright on your monitor may appear dark on someone else's and make your message unreadable. Typography * Limit the use of small type, reverse type (white text on dark background), and italics. * Avoid using UPPER CASE in your body copy. * Limit the number of fonts in a web site to a maximum of three (proferably only two). * Use a type size that is geared to your target audience. For instance, use larger type for older readers. * Emphasize important words, headlines, and sentences by using color, bold, and different text sizes. But do so sparingly. Too much bold or color reduces the impact. * Avoid underlining. Readers might think your underlined words or sentences are links. * Use standard fonts such as Arial, Verdana, and Times New Roman. If you're using fonts your viewers don't have on their computers, their browesrs will substitute those fonts and your web pages will look different on their computers than you intended them to look. * Avoid special characters like curly quotes, curly apostrophes, n-dashes, and m-dashes. These characters may convert into bogus characters on web sites. * Use fonts that are appropriate for your subject matter and your audience. Images and Graphics * Use images and graphics that support your sales message. * Keep animation, blinking text, and scrolling text to a minimum. They distract the reader from focusing on your text. Check Your Pages Web pages may look different on your visitors' computers, depending on their computer, monitor, browser, and fonts. What may look great with one browser may look unprofessional with another. View your web pages with different browsers, computers, platforms (PC and Mac), screen resolutions, and settings. Statistics indicate that visitors use a wide variety of browsers and platforms.
Keep visitors, prospects, and buyers at your site with easy-to-read, interesting content. An easy-to-read, professional web site can maximize your sales. Apply these techniques now. I am really impressed by Graze.com for numerous reasons, not least of which is the sense of control you have over your orders. Control empowers users and gives them confidence when using your website. Thanks for subscribing to Boagworld; a web design blog, forum and podcast run by Paul Boag and friends. If you are [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. The 7 Deadly Sins Guaranteed to Get Your Website Banned! The 7 Deadly Sins Guaranteed to Get Your Website Banned! By Dan Foley Brothers and sisters I have sinned! I have been a sinner! I didn't know I was sinning but the great Search Engine Spirits didn't care. Don't let this happen to you! In reality, I didn't commit all Seven of the Deadly Sins, but you don't need to commit more than one to get banned. The First Deadly Sin - Don't Hide Text When I first started one of my websites, I used a template from a large template company. There was nothing w… 2. GETTING YOUR OWN WEB SITE QUICKLY AND CHEAPLY Today, it is possible to create your own Web site in minutes and at no cost. Then, when you are ready, you can get your own domain name and Web hosting service. But first, you can experiment, develop what you want to say, and put up a site with 20-50 pages - about 5-50 MB - absolutely free.To get started, you can get a free site at many different services. These include a site through an on-line service provider, like AOL. Or you can sign-up with any number of web-based servers, generally in ret… 3. Ten Tips For Your Web Site Home Page By Radhika Venkata 1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code. so try using text editor part of your html editors instead of visual editor2. Images Only home page:Say goodbye to images only home pages. Home pages with flash only introductions or only graphics don't attain good ranking in search engines.3. Content:Put content that related to your products or a list of your products with some text under them. … 4. Small Business Web Design That Will Knock Out The Competition By Jeremy Curtis So you have an excellent product or service. You know how to sell it and increase sales by traditional methods – word-of-mouth & direct mail to name two. Now which of following is you:- You know that you should be using the internet to grow your business but you are not sure how. You know that if you don’t your competitors are going to get an upper hand. Or … You are convinced that the internet is total waste of time as it has already burnt a whole in your budget and wasted a lot of your time.… |
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