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Web Site Business Objectives A small business web site can do many things. This can include: - Generate Leads. Pre-sell your business services and products to generate telephone, e-mail, or online form leads from customers. - Generate Sales Quotes. Solicit or generate automated quotes that in turn generates a customer sale or lead. - Generate Advertising Revenue. Display online content and free services with affiliate or ad network advertisements that generates advertising revenue from your merchant partners. - Provide A StoreFront. Host online catalog that fully automates the customer purchase and communications process. - Generate Customer Traffic. Generate customer traffic from search engines and business directories to pre-sell your product or service. Traffic is then re-directed to you main web site or product web pages. Your e-Commerce web site design is greatly influenced by your specific web site objectives for your small business. eCommerce Web Site Design Fundamentals A web site is a lot more or even a lot less than a traditional store. There are more considerations with ecommerce web site design versus a traditional store. Web design considerations include: Customer Friendly: Present a professional image, offer customer convenience, have good sales copy, and just make it easy for the customer to make the desired response (click, lead, sale). Search Engine Friendly. For most online businesses, most customer traffic comes from search engines like Google, Yahoo!, or MSN. If part of your e-Commerce web site design strategy is to generate search engine traffic, you will need search engine optimization expertise to succeed. Buy it or grow it. Web Site Automation Tools. There are thousands of web site tools such as shopping carts, content management systems, e-mail auto-responders, payment processors, search engine optimization tools, online bulletin boards, traffic analyzers, and advertising management tools. Some of these tools are cheap and some are expensive. If you do not have the expertise to evaluate these products, it is probably best that you do not make any major investments in expensive web site tools. Wait until you become knowledgeable enough to evaluate web tools and add-ons for your business web site and that you have a specific need. Costs. Costs, of course, are a key consideration for any e-Commerce web site design solution. You can usually purchase web site tools and services up-front or by subscription. Subscriptions can help you with your cash flow up-front. Usually you do not need to make any long-term commitments with subscription software or services. Subscriptions are good because as you become more knowledgeable of specific web site solutions you can add and drop web tools and services at will. Buying software up-front is good if you know that you will definitely use the software for a long time (1 to 3 years). Web Site Design Options eCommerce web site design options can range from doing it yourself with web design software such as Microsoft FrontPage or outsourcing the entire web site development to a web design company. For a business, a free site with a free web site builder is not the answer. A free solution will not generate the desire response from the customer, is not search engine friendly, and is limited in growth for web site add-ons. A free affiliate site can be OK for making a sale, but have another method to generate traffic to your affiliate site as search engines will rarely give high rankings to cloned affiliate sites. Here are some e-Commerce web site design options: Do-It-Yourself. Buy web design software and do it yourself. Good option if: technically inclined, marketing skills, part-time web publisher, limited budget. Do-It-Yourself Using Templates. Buy web site templates, web design software, and do it yourself. Good option if: technically inclined, marketing skills, supplement with low cost web design services. Do-It-Yourself Using Web Site Builder Solution. Buy business web solution service. Good option if: not technically inclined, have marketing skills, and willing to make some investment. Do not waste your time with a site builder that just clones a snazzy web site. You will not get a web site that generates traffic or sales. eCommerce Web Site Design Company or Consultant. Outsource your web design work. Good option if: not technically inclined, limited marketing skills, medium-to-large budget As with any business there are risks. In evaluating an ecommerce web design solution it is best to know your objectives, have enough business knowledge to evaluate your web service suppliers as well as your business web tools, and maintain a positive cash flow.
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More Articles:1. Through The Looking Glass By Tony Dean My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady. She wanted to know what the future held not only for herself but for me, her only little boy. I was about five or six years old at the time, and used to gaze at the reflected images upon the crystal ball of the sunlit window behind me and the lace … 2. 7 Easy Secrets to Understanding Web Statistics Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors. Most website hosting services offer a stats packag… 3. Lets talk graphics Everyone is a web designer......unfortunate but true, and those that aren't are web critics. And unfortunately there is a lot to be critical about. I spend my time looking through web sites for clients that want 'a little tune up', and sometimes what I see sends shudders down my spine. Web sites that flash, spin, play tunes and have little figures dancing about, and that is all on the first line. Your web page is your corporate identity, and unless you are in the business of selling drugs your w… 4. Quality Web Site Language Well written web sites don't just happen, they are designed and engineered. You don't just run the spell checker through the text and consider the job done. You need to review the words, and examine them carefully. Put yourself in the place of your prospects and customers. How will they perceive and respond to what is written? EuphemismsReview your text for euphemisms and consider rewording them for clearer meanings. A euphemism is a milder or vaguer word or phrase used in place of one that mi… |
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