Effective Communication for Webmasters



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The primary aim of your website is to communicate. In order for webmasters to convey their thoughts effectively they must understand the meaning of what they are trying to communicate and be able to evaluate the effect that their website is having on their audience.

Your website should serve as a means to an end rather than as an end in itself. Lack of clarity of purpose, poor spelling, or sloppy layout will mar its effectiveness. On the other hand a website full of gaudy graphics, animations and rambling text may attract too much attention to itself, thereby interfering with the message that you are attempting to communicate.

The primary purpose of any website is communicating ideas and emotions that lead the visitor toward a specific goal or action. Your website will be appraised, by your visitor, on its ability to present your ideas concisely, clearly and effectively.

Communication Techniques

Your ideas may be conveyed not only by the context in which they are presented but by the type of graphics employed, (i.e. or not) colors used, and the layout of the web page through which you are expressing them. All of these things will have an emotional interpretation by your visitor and ultimately decide whether or not you reach them with your ideas. Emotional response depends heavily on presentation.

Effective presentation on the web depends upon three things.

1) Graphics

Keep your graphics under control! Unless you are presenting your graphics for sale use them only for emphasis. Use your graphics to clarify or to give visual clues for the message you are trying to convey. Never allow them to overpower your page but, let them help to tell a story, present an idea, or support a theme.

2) Colors

Color is very important if you wish to evoke an emotional response from your visitor. Pick colors that you respond to emotionally and then test them on your audience to see their response. Never use more than three(3) basic colors in your color scheme. This provides a continuity in the appearance of your website.

3) Webpage Layout

Above all else strive for simplicity in your webpage layout. The cleaner your layout the more likely it is that your message will be understood by your visitors. A simple and well organized webpage makes it easy for your audience to grasp your content and act on it. Its better to add extra pages to your website than to try and cram too much information onto one page.


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Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger.

If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old.

So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me.

Parental persuasion ala Frank Kern

Please note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.

  • Dad: Hey son, want to go to the park with your favorite car and play on the swings?
  • Son: No!
  • Dad: Oh, did I mention that I found some extra strawberries, your favorite fruit? I figured you would want them and washed some for you. Want to go to the park with your favorite car and play on the swings and have some strawberries?
  • Son: My car...? No!
  • Dad: We can take the little soccer ball and some balloons. We know you like balloons so we bought some extras last night. Want to go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? You don't have to do anything, just have fun!
  • Son: Balloons...? Where's my car? No!
  • Dad: Hey listen. Its 8:00, the street cleaner will pass soon. If we go now we can also see the street cleaner! You love the street cleaner and if we don't go now who knows when he will pass again.. Maybe never! Want to go downstairs and see the street cleaner, then go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries?
  • Son: Street cleaner...? Balloons...? Where's my car? Hmm... (asks for shoes, walks over to the car...) No!
  • Dad: Listen. If we go down now, we can stop at the bakery. I'll order an espresso (you love the noise from the espresso machine!) and get you some toast and jam (I'll pay; you get this fre.e!) and we can sit at a table outside and watch the street cleaner. Then we can go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? And one last BONUS: we can stop at the fountain and throw in some rocks!!

    Look, if you don't have fun doing this, later I will take you to the pool.
    YOU CAN"T LOSE!!

  • Son: (getting up on the car...) Yes! Lets do it! (makes some vroom vroom noises with the car).

Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery.

(Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :)



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