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online, we're left to wonder how our own web pages will stand up and out in the jumble of everybody else's. Small businesses don't always have the option to buy expensive graphics or to hire a great web designer. Or even if they do, they have to take into account whether their potential customer's browser will support a high tech page. On the other hand, we all want our web site to look as great as our competitors. So what do you do? Here are a few tips to help you decide which type of site is best for you. As browsers get more sophisticated and modems download faster, web sites are getting fancier. My old advice about put a logo at the top of your web page and keep the rest 'text' is looking out- dated. On the other hand, MANY of your web site visitors have slow phone lines with no improvement in the near future. With web design expectations higher but lines still slow, it puts many of us between a rock and a hard place. Some ways to jazz up the look of your pages without making them slow loading: 1. Use one to three SMALL gif or jpeg graphics on a page, but don't go overboard. Try to repeat graphics when you can from one page to the next. Once a graphic has loaded into the visitor's computer, it doesn't have to load again. 2. Create an interesting page by formatting your text into headlines, bold, indented blocks, and limited colored text. You can also set off important points with small graphic balls or arrows. These don't take much time to load and can add interest to your page. 3. Put parts of your page in a cell and give it a different background from the rest of your page. 4. When you find a logo you like, email the owner and ask who created it. I find that many site owners create their logo themselves and don't mind making one for you at low cost. A great place to get a cheap logo is at GotLogos.com-- they'll design your logo for only $25. Some time back I beefed that too many web sites didn't have enough words to explain their offers. 'Some sites are all pictures with very little copy. It's hard to figure out what the site is selling and why you should buy it,' I complained. Now it looks like a lot of sites have gone the other direction. In an effort to maximize sales, they put dense copy about all their offers on the opening page of their site. Did we over do it? The latest thinking among advertising experts is a page filled with lots and lots of copy is jarring. People click to the page and think 'Gee! I don't have time to read all this.' It's often better to trim your opening page offers down to just your most essential elements. Plenty of white space is good. Rather than having a batch of graphics on the opening page, you might focus on one larger more powerful graphic that unifies the page. Some big corporate sites are moving to this philosophy of 'less is more.' See http://Apple.com for an almost extreme example. Bottom line is customers are pressed for time. Many are surfing the Net while on their lunch break or between office chores. If they can't figure out your offer quickly, they may click elsewhere. Web site frames have always been controversial. In the beginning, this method of splitting a web page into two or three smaller pages didn't work on older browsers. Later someone pointed out search engines have a hard time reading pages with frames. Web designers who really want to get listed high on search engines avoid frames. Still, there are times when frames would be a good choice for a web site: 1. You don't care if your site gets listed high on search engines. You may have other ways of promoting your site that work well for you. Your site might be one of a great many sites in your industry and it is almost impossible to get listed as one of the top ones. 2. Your site has lots of information. You want customers to be able to quickly switch back and forth between pages. Frames can make this easier. 3. You want to save money or time designing your site. You can have a razzle-dazzle opening page and menu bar while all the many inner pages are simple text on a page. That kind of site is quick and easy to design. No matter what type of business you run, or how much money you have to pour into web design, there's bound to be a combination of ideas that will work for you.
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More Articles:1. Web Source Web Design Tips - Open A New Window With A Button or Link Button:Link:Open WindowTutorials - Photoshop,Dreamweaver,Vb.Net. - Photoshop, Dreamweaver, Excel, Flash Mx, Vb.Net, Spyware + Windows Xp Video Tutorials from $14.95 to $49 - Affiliates earn 50%Hot* Brand New: AdwareAlert. - Our Highet Converting/Paying Designs Ever! Easy Ppc Sales! Also try SpywareRemover.com. Now with Msn/Goog/Yhoo Tracking!… 2. 10 Shocking Secrets Nobody Will Ever Tell You About Having a Successful Business Web Site There are many web designers who are honest and will tellyou exactly what you need to do to have a successful website. Yet, there are others who want to create some fancygadgets on your site, charge you a fortune, and completelyrip you off... while you are watching your money go downthe drain.The truth is you DON'T need a web designer to develop a site for your small business. If you have some computer skills and a little bit of time to devote to your web site, you can make it yourself and spend… 3. Design Web Pages for Art's Sake or Data? By Ken McKay Should your home page be a work of art, or should it concentrate on providing useful information?As shown below, the answer is both. The web page must first have sufficient information for the search engines to index it and show it in the results of a search, but also be sufficiently attractive to encourage the visitor to read more.Compare web pages with other media: A brochure is picked up by the reader, or handed to the reader, and therefore a search is no longer necessary. A brochure's cov… 4. 3 Secrets to a Faster Website By Martin Coleman People hate waiting. You know it, I know it, we all know it. Yet people persistently want to add the latest and greatest to their website to be flashy (no pun intended) and to set themselves out from the crowd. But if you go overboard, you'll not only be set out from the crowd, you'll also never get a revisit from your website visitors. Why? Because each new effect or "toy" slows down your website. Here are 3 important rules and speed tweaks to keep in mind while developing your next page: Use… |
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