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Email Tips and Tricks Excerpted from the upcoming book The Busy Person's Guide to a Profitable Website and PlanetLink's Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com. We'll explore the use and abuse of email and discuss how you can use it more effectively in your business. Email has become the most used service on the Internet. According to a Gallup Poll survey, 52%, of email users says that sending and receiving email is their most common online activity. Consider these statistics: • By year-end 2002, there will be 135 million email users, representing 59% of the overall U.S. population of adults and teens. • There were 409 million email boxes worldwide in 1999, up from 234 million a year earlier. • When asked their opinion on spam, 42% of email users say they 'hate it,' 45% say they find it 'an annoyance, but do not hate it,' while the rest have no strong feelings either way . Here's some tips you can use to make the most effective use of email: Keep business emails specific and to the point. In your replies to messages, quote or refer to the original message so that the person you are sending the message to doesn't have to look through past messages to follow the train of thought. Have you service provider setup your email account so that you can use any address at your domain name. When you provide your email address in a form, make it something that you would associate with that company. If you get mail to your newly created address from a different company, you'll know how they got your address. Use an email address with a domain name that is in your control. If you use an address at aol.com, earthlink.net. msn.com or any one of several thousand service providers, you'll have to continue to use that service provider in order to continue to receive your email. If you decide to change providers, any mail that is sent to you at the old address will be lost or returned. If you instead have email sent to an address at your own domain name, you'll always be able to access it - no matter who your service provider is. PlanetLink can assist you in with setting up an email account, registering domain name, developing a sound and profitable Internet services plan, website design services, hosting services, application development, ecommerce and site promotion. For more information, call us at 415-884-2022 or email info@planetlink.com.
This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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