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<table width='100%'> <tr> <td bgcolor='#000000' height='1' width='100%'></td> </tr> </table> Introduction This article shows you what is involved to get your own website up and running. This information can help you with preparing the requirements for your website. Having well defined requirements will result in a better website while making it easier for both you and the web designer to whom you outsourced your project. Outsourcing your web development project You are planning on outsourcing your web development project, right? A mistake commonly made by small businesses is to think that they can simply throw together their own website by using basic knowledge of HTML, the language in which webpages are written. I agree that having a basic understanding of HTML or tools such as Microsoft Frontpage and Macromedia Dreamweaver can lower your costs in the long run. This allows you to do the maintenance on the website contents yourself. However, please don't make the mistake of setting up your webpage yourself. Trust me that outsourcing your web development project will save you a significant amount of time and frustration. Making preparations Before outsourcing your project, collect the information as written in this section. <ul><li>Domain name. Your website requires an Internet address such as http://www.yourname.com. Brainstorm a few domain names that are short and descriptive for your type of business. You can check availability yourself or ask your web designer to take care of the registration.</li> <li>Images. Most businesses have digital versions of their logo and products. Collect these and pass them on to your web designer. </li> <li>Content. Don't expect your web designer to copy write all the contents of your website. He doesn't know your business as well as you. Create a simple document with: your mission statement, history of your business, customer testimonials, contact information, and an introduction to your company.</li> <li>Layout. A good logo can spark the creativity of the web designer. If you want to further steer this creativity, provide your web designer with your preferred color scheme. It's even better if you can provide a list with Internet addresses of websites that you like.</li></ul> What to ask for After collecting all this information, you are ready to contact your web designer. Here is a good hint: request your web designer to first deliver a design of your website for your approval before he starts implementing the website. Ask for at least the following tasks to be completed: <ul><li>Domain name registration. Your web designer will know where to go for this and who is offering a good mix between reliability and cost.</li> <li>Obtain hosting account. You need to be able to store your website on a server computer that is connected to the Internet 24-7. For this a hosting account is needed.</li> <li>Website development. This consists of your web designer making a design and then implementing the design of your website.</li> <li>Search engine submission. Make sure your customers can find your website on the Internet. For this it has to be submitted to the search engines.</li> <li>Free support. If a web designer believes in the quality of his own work, he won't mind giving you free support for at least a few weeks regarding his work results.</li></ul> How much it will cost There or two types of costs involved, one time costs and recurring costs. The latter consist of your hosting account and the renewal of your domain name. Even if your web designer obtained these for you, they are your responsibility. These can vary greatly depending on your provider and website size and complexity. For a basic website you can expect these recurring costs to be approximately $100/year. The one time costs consist of the actual website development. A basic website containing up to 10 pages will take approximately 1 week to design and implement. The hourly rate for web designers varies greatly based on their location and skills and will be somewhere between $15 and $75. Conclusion The contents of this article outlined what you should do to obtain a website that satisfies your requirements and expectations. It also gives you a guideline for calculating the costs allowing you to properly budget your web development project. Let me emphasize it one more time: don't waste your time and energy, outsource your web development project to a professional web designer. <table width='100%'> <tr> <td bgcolor='#000000' height='1' width='100%'></td> </tr> </table> <tr> <td bgcolor='#000000' height='1' width='100%'></td> </tr> </table> </td></tr> <tr> <td colspan='3' width='612' bgcolor='#C0C0C0'>
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Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. How To Add Fresh Content To Your Website I've read over and over that when it comes to building a websiteand getting a lot of traffic to it 'Content Is King.' If you doa search for any topic you will find the websites that come upin the Top 10 all have a lot of content on their websites. When somone does a search they are looking for information andthe search engines job is to provide it to them. For yourwebsite to increase in popularity you have to constantly be addingfresh content. This will increase your ranking for the keywordson y… 2. Is Your Site A Post-It Note Or Super Glue? Traffic, traffic, traffic, that's all we hear. You'd think we were all craving two hours commutes on the Los Angeles freeway. The question is, if you've got traffic, what are they doing? In other words, what's your stick-ability? When people come to your site are they met with a roadside sign announcing your business and not much else or do they have a reason to stick around? If they aren't sticking, you aren't succeeding. And you've missed the major rule of online engagement. That is simply, “I… 3. Can Your Visitors Contact You From Your Website By Dave Tan Argh, where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING!What if a potential customer wants to BUY something from your website but have a few questions or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers...but what if your FAQ page still can't provide the answers he/she seeks?Don't care?! Not… 4. Basic Web Design Principles Home PageHome page should clearly indicate what the site is about. Provide top level navigation on the first page, your logo, and tell to the visitor what he can found on your web site. Your home page should be informative, and should call your visitor on action. Home page is the place where the visitor decides what he will do, click on some of your links, or leave the site. If you have a discount, or if you offer some free service in attempt to make a contact with potential customers, make sure… |
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