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business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop the ball. Putting up a web site is not a difficult task, but designing a good one is, and if you don't pay attention, it might be working against you. Think about it, the web site is not only the first impression of you and your business, it is crucial to your success or failure. People don't waste a whole lot of time when visiting a site. If it isn't professional looking, they may just 'click away'. While looks are important, you must spend time on developing good copy. Copy written by affiliate programs has been seen over and over, and while it may have been effective at one time, it is so overused that people immediately recognize it for what it is. In addition to good copy, which of course has no spelling, grammar or punctuation errors, it has to clearly state what you are offering. Many web sites offer a real challenge to try to figure out what they are trying to sell. The offer should be the first thing they see. The information must also flow logically, and not leave a lot of questions unanswered. In addition to complete information on your offer, it must have a call to action, which entices the visitor to purchase from you. It must also have an order form, or instructions that are easy to follow. It is also a real plus to let the prospect know a little bit about you. Your picture on the site can go a long way to help instill confidence. There is some confusion on the value of links. Some advocate that a good web site should be divided into separate sections connected by links. Others feel that a single long web page will score higher in the search engine rankings. There are basically two types of links. One goes to a completely separate web page, and is considered an external link. Another type is referred to as an internal link. These point to different 'parts' within the same web page. Both have value, however internal links are a little friendlier. If someone clicks on one and the next 'part' logically flows from the previous one, people will be more inclined to read on. While it is a good idea to have your links on the side of the page, you should avoid the use of frames, which divides the page into two logical pieces that can be independently manipulated. At the current time, sites constructed with frames are not search engine friendly, although this could change. Links should be clear as to where they will take you. It is crucial that the titles of the links, not only make sense, but actually take someone to that information. Each site should have links that are unique, and it is not a good idea to have information in the target, that is not specified in the link. If you have someone design the site for you, remember that their expertise is in web site design, and most likely they will know little, if anything, about what you are doing. They can construct the site and make it look good, but the copy and information flow is your responsibility. You should always take a break from the copy writing, and if at all possible, have someone else proof your work for grammar. Also you have to be careful of words that pass spell check, but are actually an error. Don't confuse words like 'there' and 'their'. Once you have the basic framework finished, it is now time to test it. Try to corral as many people as possible to review it. Is it clear and an effective presentation? You should probably avoid friends unless you are sure they will give you an honest evaluation. The first impression your web site makes is crucial to success. If people have to 'jump through hoops' to find out about your offer, or if it doesn't portray a professional image, the odds are they won't buy.
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More Articles:1. Building Your Own Web Site? Here are Two Critical Points to Consider First let's look at site planning.Your web site does not have to be grandiose and packed with text.Organizing the flow of your site content is more important,wasting your time agonizing over what picture or size of logoto place on the top header will not help you sell products and services.Professional web design companies can advise you on that. Provideto your designer, your basic concept and the purpose of your site.Your designer will create something for you. What you can do isdecide on the s… 2. What Business Card best suits you? Indeed, business cards add sense to every business marketing and campaign. If it adds a lot of impact an attention to your company, then business cards should never be forsaken. It should capture and invite the customers and in order to achieve that, creativity and style need to be handled properly. There are different types and styles of business cards. They vary from theme and formats. Some business cards look simple with black and white colors only. Most customers appreciate black and white c… 3. Tips On Effectively Organizing Your Navigation By Jamie Kiley Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Here's what you should keep in mind:1. Sort your linksYour links should be organized according to their relationship to each other. Any time you can find a way to divide your links into two or more categories, do so.If you have more than 5 or 6 links, categorizing becomes very important. Try to find some natural groups. For example, suppose you … 4. Producing a Catalog Before you can produce a catalog, you must undergo first the planning stage. In the planning stage, you envision your objective. What do you want to communicate? What tone or ambiance is necessary to make the objective apparent? Another thing that you should consider is the audience. Knowing the potential readers may help you create and communicate the message, tone and identity that you want. The next thing to ask is who will be the designer? Looking for a designer is hard because only few desi… |
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