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Site content would have to be one of the most important aspects of your marketing efforts as it induces a customer to purchase and also come back for repeat business. It is no good getting a customer to your site if it's poorly built or uninformative. Unlike traditional business, where a customer builds a relationship with the business or shop owner, the customer can only build a relationship through the website itself. It is therefore critically important to have a website that incorporates these items: 1. Clear, concise and easy to navigate. A. The first or second paragraph should tell customers what the website is about. B. Keep your pages simple and concise. C. Make sure your pages load quickly with properly editored html. D. Graphics are nice, however the make the pages load slowly. E. Make sure all pages are linked and navigation bars are easy to find and use. D. Too many banners can annoy customers and make your site look unprofessional. 2. Convey trust and expertise. A. An "about us" page is a must. B. Include contact details on every page, including phone numbers and addresses. C. Include testimonials from past clients. D. Start your own ezine and write articles on relevant issues. 3. Keep the customer at your website for a certain period. A. Provide free information, advice and articles. B. Incorporate guest books, surveys competitions etc. C. Supply links to other websites offering free items, software, counters, scripts etc. D. Provide free email accounts, ffa page, mini search engine. E. Include a search facility linked to a major search engine. Many of the above items are applicable for the next section (4) also. 4. Get the customer to revisit and inform others. A. Start your own ezine. B. Start your own affiliate program. C. Have "specials" every once in a while. D. Use a script on your website like "tell a friend" to inform others. 5. Decent or niche products. As you can see, I have placed products down the bottom of the list. You can have the best products in the world, however if you don't have the other four items, your website won't be doing much business. Many of the above items you will be able to find free on the internet. The best guide to whether your site is up to scratch, is to notice what you do yourself next time you're looking for an item on the internet. Do you read the testimonials? Do you read the "about us" page? How many times do you visit the site before you purchase? etc. Many of these methods may not be suited to your website, therefore you just need to search the internet for ones that are. Also, adding some or all of these items takes time, so be patient and it will slowly Shared Movies, 75% Each Sale. - Movie traffic, great seller, great conversion, Now with Google/Yahoo Tracking! Go Up Strong! - Increase Your Vertical and Teach Yourself to Dunk in a Matter of Days using this Revolutionary New System! Headscape is 10 years old today. It therefore feels like an appropriate time to look back and ask myself what I have learnt over the last 10 years. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. The Delicate Art of Copy and Layout for the Web The look and layout of text and graphics on a web site are as important as in a magazine or newspaper layout. It is dismaying to see how many companies simply throw together HTML pages with excessive amounts of scrolling (and boring) text.Web surfers will read 25-50% less on their computer than they would on a printed page, due mostly to the fact that printed page resolution is some 100 times as clear. Your pages must be pleasing to (and easy on) the visitor's eyes, or all your careful content w… 2. Why Use a Web Design Template? By Julia Jackson What is a Website Template?Many smart and savvy businesses are choosing to use a website template, and avoiding employing a professional designer. Why? Well, there are clear benefits: saving on cost, saving on time, and ensuring quality.Web templates close the gap between the amateur website owner learning to create his/her own website, and a one-off custom design.What is a website template? A web template is a ready-made design for your website, including images, some navigation, preferably s… 3. Does Your Website Induce Seizures? By Tim Knox QUESTION: We promote our web site in all our ad campaigns, but according to my website statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said would impress visitors, but it doesn’t seem to be working. What can we do to get people to spend more time on the site? -- Christopher O.ANSWER: The first thing you should do, Christopher, is find that designer and beat the living Flash out of him. It w… 4. Why Autoresponders Are an Essential Tool for Every Internet Business I admit it -- when I'm on the Internet, I want everythinginstantly. And I know I'm not alone; in our high-speedworld we expect to get what we want with the click-of-a-mouse.To help fulfill this desire for everything 'now, now, now!',many Internet businesses make use of autoresponders. Theseprograms automatically return a prewritten message toanyone who sends a message to the autoresponder's emailaddress. They usually allow for several follow-upmessages as well.Autoresponders are a real blessing … |
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