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I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase 'Build it and they will come' no longer applies on the internet but I'm not sure how many people really believe it. I look at sites everyday as part of my sales strategy and I can't tell you how many of them violate the obvious elements of good website design and submission. What even amazes me more is that they can't figure out why they don't get sales or visitors. Do yourself a favor and attempt to apply the following tactics to your site. They won't cost you a thing except a little time and effort to apply them. ** About Page ** Always include an about page on your site. Don't be afraid to tell your story and let people know who you are and how you arrived where you are. Opening yourself up and letting people know who you are adds an element of trust. It exposes your personality, capabilities and knowledge. All factors that let your readers know you are genuine. ** Include all your contact information ** Let your visitors know that you are available. Encourage questions, email and phone calls. Include your name, address and phone number. If you can, it's also helpful to place a photo on your site. Familiarity is key and it can add one more link in the ladder of trust. ** Headlines ** Create compelling headlines. Peak the interest of your readers. This is your chance to grab their attention and incite them to read on. Don't be flashy or obnoxious. Simply tell it like it is. Capture their attention with descriptive, informative words. Get your readers involved in your information. Ask questions. Make them think. You might be surprised to learn that just one compelling headline can bring instant sales almost overnight. **Create your meta tags ** This is the first place I look when people tell me they aren't getting visitors. I often see sites that have no title or description tag or the tags don't follow the suggested guidelines for proper setup. Here's an example of how the tags might look for a site that sells hummingbird feeders: You will need to do this for each page of your site. Each page needs to have it's own set of tags. I also recommend focusing on one keyword per page, two at the very most. Too many keywords can confuse what your page is about. Always make sure that your keywords are scattered throughout your text as well, however don't sacrifice good content for nonsense. Your text should be easy to read and should not sound redundant. Make your pages at least 250 words. ** Testimonials** Solicit feedback from buyers you've had. Ask them to write a small testimonial that you can place on your site. This goes a long way to help convince your visitor that your products and services are sound. ** Linking ** Reciprocal linking is a common and effective tactic for obtaining search engine status and page rank but it's also the most time consuming. It requires making contacts, following up with contacts and updating your website. While reciprocal linking is an excellent way of establishing page rank it's not the only way. Page rank can also be established by submitting your site to directories, writing articles and setting up blogs. Don't underestimate the power of website links. Take the extra few hours a day and get your site noticed. ** Offer Guarantees * Always offer your products with a guarantee. This is often the extra boost a buyer needs to make the purchase. A good site will offer 100%, no-questions-asked, money-back guarantees. People rarely take advantage of such guarantees but it's this statement that may tip the scales in your favor. ** Submit Your Site ** Last, but not least, don't neglect to submit your site to the search engines. Many of them are no longer free but the fees are nominal and worth the expense. Google still offers a free submit and it's easy, simply type in your URL address, however make sure your meta tags include a title and description tag first. For the free search engines I don't recommend using automated submissions. Submit them yourself taking care to compose accurate titles descriptions and keywords.
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More Articles:1. 12 Essential Web Site Design Tips Web site usability and presentation is perhaps the most important factor in any web design. This is the driving factor that gives your visitors a positive, professional impression of your company and keeps them coming back to your website. This issue focuses on the “12 Essential Web Site Design Tips” that anyone wishing to promote their products or services on the Internet should benefit from. 1. What’s the purpose?The most fundamental thing to do before designing your web site is to define its … 2. How to build a home page that sells Here are tips gleaned from roughly 10 years spent building websites and optimising them for high sales.The home page content needs to be 'catchy'. You've got approximately 5 seconds to draw visitor's attention to the content of the site. When I enter the site, there has to be an incentive for me to stay. Your home page should tell the story, preferrably in the headline and first paragraph. The rest of your web page should provide the detail. As I said, you have a matter of seconds to grab your … 3. Types in Logo Design Text-Based Logo Design The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its … 4. A Custom Icon For Your Web Site WHAT IS FAVICON (Or the Icon in general)It is the little thing you see on your Location bar(History/Address bar) when you visit a web site, on the left ofhttp://. For example, if you view a site through InternetExplorer, you see an e superimposed over a blank white papersheet. The icon also shows up when you press CTRL+D to save thelink in your Favorites folder. I think the icon is showedanywhere you store the link, whether on the Desktop or some otherplace.But some web masters prefer to have th… |
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