Going back to the basics



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Let us talk about going back to the basics of printing. The basics meaning, not using the internet for advertising needs. May seem almost unreal with all these online services at your disposal. But then, think of those who do not have the fortune of owning one. Or those that does not have enough knowledge about the internet to try and accessing your site. If you limit yourself to online advertising, it may be possible that not all are seeing and reading about you.

There are other ways of advertising that make use of printing that is also effective in more ways than one.

The “wearables”. Having your other people like customers wear your ads printed on shirts, bags and hats is an age-old effective way of making people see you. Making your advertising as visible as possible is an assurance that people is liable to see them as them on the streets, on buildings and anywhere the wearers go. This is making your ads as visible as it can possibly go. There are now more companies allowing employees to wear casual attire while working. Just think of one person walking around the length of the building wearing your sign could do to advertise your creation.

Car signs. Putting a sign on your car is another. It is just like wearing your ad but not on yourself. In this case, you can try taking your car along wherever you go, even short distances. You can even try driving in new places and unknown neighborhoods in order to expose more of your ad. The prints should be readable and big enough for people to see them visible while passing through.

Use billboards. Billboards are the perfect way of targeting potential customers in specific areas. Making sure that the location is just about where people are most frequent is a good technique. Getting big billboards is also a big advantage over smaller ones in order for people to have a perfect and readable view. Advertising in billboards though should be kept simple. Take into account the limited space and the area where it will be located. Putting many prints and words would only serve to confuse people. They will even tire of having to read those many words. Just posting words that should have the right impact on people is enough in this type of advertising. Graphic designs could also work if you get the right one that is bound to serve its purpose.

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I came across the article from Nicholas Carr's post Should the Net forget?

This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no?

Nicholas states that:

With search engine optimization - or SEO, as it's commonly known - news organizations and other companies are actively manipulating the Web's memory. They're programming the Web to "remember" stuff that might otherwise have become obscure by becoming harder to find.

The result is that:

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.

In Summary

So, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of articles that contain errors or were never followed up, but now people may suffer from these mistakes and lack of integrity.

What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple.

There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening.



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