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Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. If you don’t think that color speaks just complete this sentence, “red means ---- and green means –“ even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information. First let’s start with the basics. The color wheel. We’ve all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same. Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning. Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange. Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward. Now you have the basics so let’s go further. Just because to colors go together or complement each other doesn’t mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture. Color Survey: what respondents said colors mean to them. Happy = Yellow Inexpensive = Brown Pure = White Powerful = Red (tomato) Good Luck = green Dependable = Blue Good tasting = Red (tomato) High Quality = Black Dignity = Purple Nausea = Green Technology = Silver Deity = White Sexiness = Red (tomato) Bad Luck = Black Mourning = Black Favorite color = Blue Expensive = Gold Least favorite color = Orange So in designing your project it’s important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course. So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn’t get a second look from a young person. Color may be one of the most overlooked aspects of design. Hot* Brand New: AdwareAlert. - Our Highet Converting/Paying Designs Ever! Easy Ppc Sales! Also try SpywareRemover.com. Now with Msn/Goog/Yhoo Tracking! Go Up Strong! - Increase Your Vertical and Teach Yourself to Dunk in a Matter of Days using this Revolutionary New System! Some simple suggestionsWell I don't consider myself an expert, I do have experience with working with larger datasets and there are a couple of things that I always do to keep queries performing well. Optimize Queries with EXPLAIN
Optimizing joinsSingle sweep what?
Why is this important? Imagine a main table - tableA - with 80,000 rows of data. This table has a corresponding n:n table that maps entries in tableA with a locations table. A query could be written as: SELECT tableA.*, locations.location from tableA Left Join tableA2locations on tableA2locations.tableA_id = tableA.id Left Join locations on tableA2locations.location_id = locations.id where locations.location = 'sometown' Keeping the above quote in mind, MySQL will read a row from the first table and join the corresponding data from the joined tables for that row and then sweep thru the rest of the data, joining as it goes along. This leads us into the following section. Number of rows needed to execute a query
From the above, you can determine that for a query on tables that have not been properly indexed, a join can quickly become unwieldy when dealing simply with three tables with records in the thousands (1000*1000*1000 = a slow query). See HackMySQL for a good example of this. Reducing the number of rows needed to execute a querySo beyond indexing properly for joins, you can still end up with a query that runs in a way that causes a bottleneck. Taking our example from above, imagine that we use a where clause that limits the tableA selection to half ( SELECT tableA.*, locations.location from tableA Left Join tableA2locations on tableA2locations.tableA_id = tableA.id Left Join locations on tableA2locations.location_id = locations.id where locations.location = 'sometown' and tableA.foo = 'bar' This starts us out with 40,000 rows of tableA data to examine. If there are a further 2000 rows from tableA2locations, thats 800,000 rows of data. Not astronomical, but significant. If this was a 3 or 4 table join, things could get ugly. What to do? The answer may be obvious to some: select first with the most limiting table: SELECT tableA.*, locations.location from locations Left Join tableA2locations on tableA2locations.location_id = locations.id Left Join tableA on tableA2locations.tableA_id = tableA.id where locations.location = 'sometown' and tableA.foo = 'bar' This starts us out with 1 selection from the locations table, then 2000 from tableA2locations. If the join between tableA2locations and tableA is indexed correctly, we are then left with an index join based on ID, rather then having to initially select 40,000 rows from tableA as in the previous example. When I first started programming, it made sense to me to select from the main table (tableA) and join the lookups. But once you add some data to the mix and start to play with For further reading on the topic, I always send people to HackMySQL when they ask, so for more tips and tricks, be sure to have a read thru the optimize section of that site. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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