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I'll Just Get Joey From Down the Street With the advancements in WYSIWYG editors and the multiple books on websites, HTML is becoming a household word. Elementary schools have even started showing students how to develop their own web page. It is no wonder why so many people are calling themselves designers. So, Joey from down the street might be an HTML whiz. But what are the chances he knows how to properly create a user interface. Or leverage your site to enhance your current marketing. What about determining your site's purpose? You Do Have a Purpose? You have a site for a reason. Or if don't you need to. Having a site for the mere fact that you have a site no longer is a legitimate reason. What purpose will your site serve? Why would a user benefit from coming to your site? Who are the users that will view your site? A professional designer can help you answer these questions as well as, establish goals and objectives. Professional designers understand the fact that with so many choices of sites out there you site has to stand out. Establishing a purpose will result in a better-designed site. Leaving a lasting impression with your users. Even more so designers will help establish a purpose for users to come back to your site. Each time you get a user to come back you will establish more mind share than the time previous. And so on. Us vs. Them So now that a purpose has been established it is time to create the look and feel. One of the best ways to get started is take a look at your competitor's sites. Make a list of things that you like about the site, feel work well, or things that you feel don't work well. The designer should also research your competition. Challenge the designer to make your site better. Maybe it is a more professional look, better usability or more functionality. Whatever the case maybe you want your designer to make your site better than your competition. The Big Issue With the economy the way it is right now cost is a big issue. It will come as no surprise that Joey from down the street will create a site cheaper than a professional. But what will the end result be? How well will the site reflect your company? Users often times judge the book by the cover, so to say. If your site isn't up to par chances are good that a potential clients will leave before they go any further than the home page. If they get frustrated or discouraged by your site, it won't leave a very good message about your company. This result could end up costing way more than the cost of a professionally designed site. Not Intentionally Bad No one intentionally designs a bad site. And I'm sure that a Joey down the street somewhere has designed a functional well-structured site. Chances are however, that you will get a better return on the money spent if you go with a professional designer. Contact Small Farm Design today to schedule a FREE consultation on how SFD can help your business. http://www.SmallFarmDesign.com
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More Articles:1. Making Good Websites that Stand Out By Jesse S. Somer Websites, there’s literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. So what makes a good website? I reckon it’s about interaction. You’ve got to make the visitor interested. You’ve got to grab their attention. Many sites use plenty of bright and shiny gimmicks to attract you, but once you make it through to the content of the site it’s just not worthy. A good site uses easy… 2. Mini Site or Content-based Web Site? By Herman Drost Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?Let's look at some of the Pros and Cons:Mini SitesPros1. Easy to set up - you don't have to be a programmer these days to create a mini si… 3. Ignore typography in web design only at your peril Ignore typography in web design only at your peril Good typography is most crucial to design. It is. Good typography is crucial enough on a web page as it is in any other medium. Any thing, good or bad, under the sun and even beyond it hmm... that goes into making the web page pleasing to look at and enticing to read boils down to careful typography. You can not be spared if your website is not visually appealing or digitally inviting in the multitude of sites in cut-throat competition. Before… 4. How To Retain First Time Visitors To Your Website Everyone is trying to rank well in search engines so as to enjoy good amount of free traffic every month. But if you look at the server statistics carefully, you will notice that most people leave almost immediately upon entering the site. You cannot complain about your sales because the fact is that people in general do not like to stay in any sites for long. Remove The Clutter The basic rule in creating websites nowsadays is to have as much content as possible so as to please the search engin… |
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