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A question we frequently get asked is, “how do we know when it is time to redesign our Web site?” The answer undoubtedly varies. The first thing to analyze is your existing Web presence. What kind of traffic are you receiving? Are you getting a lot of calls from Web site users? When you navigate the site, is it easy to find what you are looking for? Is the data still current or do you still list products that have been discontinued since 1999? Make a list of the things you like and don’t like about your existing site. This will give you a good starting point. The next thing to do is to talk to a few of your customers and ask them what they think of your site, if they use it often, etc.. This will provide you with outside feedback and will hopefully generate ideas for your next step, which is to generate a wish list. This list should contain features or functionality that you’d like to see incorporated into your site. While some of the items may be cost prohibitive, it benefits you to know that and us to know the direction you’re looking to go. On the flip side, something you think might be too expensive may in fact, cost less than you think. Finally, take a look at your competitor’s Web sites and see what they are doing. In addition, make a list of Web sites that you frequent with notes about what you like or don’t like about them. This will give us a sense of your design taste. Though almost every customer says “I want my site to look like nothing else that’s out there,” there are certain characteristics that are prevalent in well-designed Web sites. When this process is complete, you should have a good idea as to how your Web site stacks up and whether you’re in need of a redesign. You may complete this process and decide that your site is doing as well as it can currently. You may also conclude that your current site is hurting more than it’s helping your business. Either way, it’s worth the time to evaluate how your Web site is performing because it is the one marketing tool that is accessible by anyone, anywhere, anytime. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Keep It Simple, Stupid: The Beauty of a Clean Cut Website By Tom Antion Don’t knock it; “Keep It Simple, Stupid” is a great rule to live by. Nobody likes a website to “yell” at them, with blaring colors and flashing lights. Too many buttons will turn customers off. I had this problem with my homepage at http://www.antion.com. A colleague of mine, who makes a lot of money, pointed out the cluttered look of my site. I had worked so closely on every detail of the page; that I couldn’t see it for what it was anymore.I set out to simplify my site, first by removing the… 2. Website Woes: Top Five Offenders By Jeanette S Cates, PhD I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it. Give every page a different title according to its content. Include… 3. Internet Privacy: Creating A Privacy Policy Any good web site has a certain amount of interactivity which causes visitors to need to enter data of one sort or another. Sometimes this is just a name or gender, and sometimes it is a full array of personal information. Some web sites even ask for social security numbers, addresses or, in the case of medical sites, highly personal data that would not normally be told even to one's closest friends.Of course, the most coveted data is an email address. This is because the email address allows th… 4. Web Site Design - Navigation Tips By Christopher Smith This is a simple area but so many people get it so wrong. The purpose is to get the user from A to B as quickly and easily as possible. Make the structure as obvious as possible.Think about where users are going to want to go next and offer a direct link. Minimise the user's mouse movement. If the first link they click is one third of the way down the screen on the left then put the next links they are likely to click in the same area. If they have to move to another menu running along the top… |
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